Taylor Swift’s success in 2023 continues to soar. She holds the title of the most-streamed artist on Spotify, recently announced the release of her re-recorded album “1989,” and just wrapped up the first leg of her Era’s Tour with a final show in LA. The tour has been an impressive feat, with Swift transporting instruments, wardrobe changes, and stage props across cities in 50 semi trucks. This has caused quite the stir in traffic across the country, according to a study by Street Light Data. On average, event traffic at stadiums on the tour increased by 90 percent, with even higher rises in cities lacking public transportation options. The report aims to use this data to improve traffic management and minimize delays for future events. By analyzing attendee routes and modes of travel, organizers can identify problem areas and find alternative routes to divert non-event traffic. Alternatively, investing in better public transport, like in New Jersey and Georgia, can significantly reduce delays during events.
Learning Traffic Management from Taylor Swift’s Eras Tour
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