Leading video editing and creation platforms use the Shutterstock API to deliver high-quality creative assets to their users. Together with these platforms, we are transforming video content creation in today’s visual-focused world.
In today’s digital landscape, video content has captured the attention of audiences globally, serving as a powerful tool for delivering messages and information. According to research from the Content Marketing Institute, investment in video will continue to grow—78 percent of B2B marketers said their organization will invest or continue to invest in video in 2023, up from 69% in 2022.
As more companies across industries lean into video, many are turning to video editing and creation platforms to meet their need for fast and simple production at scale. In addition to creating captivating video content, these video platforms allow users with minimal design experience to create beautiful videos easily and in less time.
Access to quality visuals and engaging music is essential to producing videos that will hold an audience’s attention. Shutterstock is proud to power leading video creation platforms with millions of high-quality, authentic images, videos, and PRO-free music tracks.
Using the Shutterstock API, video platforms integrate direct access to our content library, removing the friction of searching for assets across multiple platforms.
Read on to learn more about Shutterstock’s newest API integrations with six leading video editing and creation platforms—and how, together, we’re helping users level up their video content.
Lumen5: Drag and drop to create top-notch video content in minutes
Lumen5’s AI video creator makes it easy for anyone to create highly engaging videos for content marketing, thought leadership, and brand awareness in a snap. With a drag-and-drop interface, videos are only a few clicks away.
Users can choose from hundreds of themed templates to kick-start their design. Just upload your text and let Lumen5’s AI Script Composer generate scripts—then the platform will create scenes with media or text designs based on the most suitable script.
If you already have a video, simply upload it into Lumen5 and “zhuzh” it up. Creators can choose text designs, including captions, callouts, or title scenes, browse an extensive music library, and edit to make the content pop.
For different channels, Lumen5 offers various video format sizes optimized for Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, and more.
Different license options allow creators to browse the Shutterstock video and image library, drop assets directly into their video templates, send draft videos for approval, upload brand logos and fonts, and more.
Shootsta: A subscription-based, scalable video content creation solution
Shootsta is a subscription-based, scalable video solution that empowers brands to create high-quality, cost-effective videos quickly. Their cloud platform and creative services seek to decentralize and democratize video creation for their users.
Shootsta provides the people, technology, training, and creative services necessary to create professional videos quickly.
Shootsta becomes even more powerful with Shutterstock available directly within the platform. Their Stock Unlimited customers enjoy full access to Shutterstock’s video library for use within their projects.
Shootsta also offers Elevate, an AI-powered video app that allows users to create personalized videos in minutes.
Rounding out the Shootsta suite is Cast, a screen recording tool that allows users to easily capture what’s on their screen, webcam, or both—and then share it with anyone!
Splice: The power of a desktop video editor—in the palm of your hand
Splice is a simple yet powerful, all-in-one mobile video editor that makes it easy to create fully customized, professional-looking videos from the palm of your hand.
Providing the performance of a desktop editor but optimized for a mobile device, users can create and share videos wherever they want, whenever they want, in just a few taps.
Splice’s intuitive platform and editing tools make video creation accessible to everyone, from first-time creators to professionals.
Within the Splice app, users can access various tools to edit like a pro on the go—trim clips, adjust transitions, add effects and overlays, and more.
Splice users also have direct access to Shutterstock’s PRO royalty-free music library to take their video projects to the next level. The collection of high-quality music tracks across a wide range of genres, moods, and instruments, ensures that users can find the perfect track for their videos.
Synthesia: Turn text to video content in just a few clicks
Synthesia is one of the leading AI video creation platforms for enterprises—making video production simple and intuitive without the need for cameras or studios.
Users of Synthesia Studio simply type in text, select from over 150 diverse AI avatars, and choose from more than 130 languages to ultimately produce videos that speak to a variety of audiences.
Users can also create a custom avatar that looks just like them.
Within Synthesia Studio, users have access to Shutterstock’s vast library of images, videos, and PRO-Free music tracks to personalize their video projects. Once the user has mapped out their video with a script, layout, avatar, and scene changes, they click Generate and, a few minutes later, the video with the avatar reciting the script is ready for review.
TechSmith: Screen capture and video editing solutions
TechSmith’s screen capture software and video editing solutions—Snagit and Camtasia—are designed for anyone who wants to create and share videos and images for training, tutorials, lessons, and everyday communication.
Snagit is an award-winning asynchronous workplace communication tool for capturing, sharing, and collaborating around video and images—empowering users to have fewer, more effective meetings.
With a simple approach, Snagit allows users to screen capture images or videos, annotate content for clear instruction, and share within any preferred platform for viewing.
Users can enrich their screen captures by adding Shutterstock images via Assets for Snagit.
Camtasia is an all-in-one screen recorder and video editing solution that allows even casual users to create professional-looking videos. It’s easy enough for beginners, yet has all the features needed to create quality, engaging, and inspiring videos.
Starting a project is effortless with hundreds of animated titles, templates, cursor effects, and more, accessible directly in the editor. Users can elevate their videos further by adding Shutterstock images, videos, and music via Assets for Camtasia.
Waymark: Instantly generated video ads and commercial-spec spots—no creative skills needed
Waymark is an AI-powered video production platform that effortlessly creates personalized video ads and spec spots.
All a user needs to do is enter their business URL. From there, Waymark’s AI scans the web, collating the business’ publicly available data, brand colors, logos, and visuals. Waymark uses this information to generate an original, custom video ad instantly.
Users can further customize their videos by directing Waymark’s AI to focus on specific aspects and adjusting the mood, format, and visuals.
Waymark offers an extensive selection of professionally designed templates with meticulously crafted creative elements. These templates can serve as inspiration or a base for users’ custom videos.
Waymark also integrates with Shutterstock’s video and image library within its editor, providing a wide range of video footage and image options for every creative project. Users can easily substitute assets and fine-tune them to perfection.
The editor supports changes to asset length, fit, fill, and volume, ensuring users have complete control over their final creative product.
As more companies rely on video to stand out from the pack, the right visuals and sounds are increasingly crucial to creating stellar video content that makes people stop, watch, and engage.
Through API integrations with today’s leading video editing and creation platforms, Shutterstock is helping users create videos even faster with direct access to a vast library of ready-to-use creative assets.
Ready to learn more? Explore the Shutterstock API and our integrations with leading creative platforms.
License this cover and in-story image via Stokkete.
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