Lomography announced a new pocketable analog camera that takes 110 film called the Lomomatic 110.
The rectangular camera comes with a flash that can be removed and the entire unit is small enough to be slipped into a pocket.
It has a 23mm Minitar CX multi-coated glass lens, automatic exposure, two aperture modes, and controllable ISO settings.
Lomography says it is the “most trusted 110 camera for seasoned photographers and a nostalgic voyage for those yearning for the grand old days of 110 pocket film.”
The Lomomatic 110 has a zone focusing system which can be set to 0.8 meters, 1.5 meters, 3 meters, and infinity. It has a multiple-exposure mode and a long-exposure mode.
The flash comes with colored filters and it also comes with a metal wrist strap for carrying it around. A tin can for 110 negatives is included in the flash package.
The camera’s film works by a sliding mechanism that winds it forward, after which the cartridge can be swapped out. For example, if a photographer has a black and white cartridge but sees a shot that requires color, then it is easy to switch between.
“With an innovative sliding mechanism, this portable pleasure can squeeze into any space for crazy Lomographic perspectives, capturing a slice of life on 110 film,” says Lomography.
“Designed for everyday photography, it’s easy for anyone to use! For those less familiar with the 110 format, we’ve created a dedicated page all about 110 including tips and tricks for mastering creative techniques as well as a list of places to get 110 film developed.”
The 110 film format is rare. Introduced by Kodak in 1972, it is essentially a miniaturized version of Kodak’s earlier 126 film format. Most cartridges come with 24 exposures.
“The multi-coated glass lens, built-in flash, and multi exposure option are the key features for considering it from today’s perspective. Another plus is that you get a brand-new camera straight from the production line and don’t have to hunt for a vintage one in good condition,” says Analog Insights in Lomography’s press release.
The Golden Gate edition retails for $119 and can be found here. While the classic edition costs $159 and can be found here.
For more information, head to Lomography’s website.