The most-downloaded app on iPhones in 2023 was a Chinese app, and no it is not TikTok. The Chinese e-commerce company Temu’s app is Apple’s most downloaded free app in the US for the year 2023. Incidentally, Temu is said to be attracting longer engagement times than e-commerce giant Amazon.
The Cupertino-based tech giant has released an App Store feature that showcases the top iPhone apps of the year.The list includes both free and paid apps as measured by app installs. Incidentally, in the US this year, apps from Chinese-based companies have taken over spots previously held by US tech giants like Meta and Google. Apps from Beijing-based ByteDance — CapCut and TikTok — stood at No. 3 and No. 5. These positions were in 2022 held by Meta and Google respectively.
It seems that all the negative attention that TikTok received in the US this year did take away a bit of its sheen, but couldn’t dent its appeal completely. TikTok app slipped from being the No. 1 app in 2023 to now the No. 5 app. However, as a report in Bloomberg says, the US consumers haven’t sworn off Chinese apps by the looks of things, given Temu’s No. 1 position. The report quotes data from Apptopia. According to Apptopia, consumers in the US were spending 18 minutes per day on Temu’s app, compared with 10 minutes on Amazon. Younger users reportedly spent even higher amounts of time, at 19 minutes per day, on average. While Temu attracts users with in-app games, its real draw may be its bargain prices — which have more of an appeal during an economic downturn. Incidentally, it is also a heavily-marketed app, just as TikTok was in the months leading up to its No. 1 ranking last year.
Top 10 most-popular apps on iPhones in the US
1. Temu: Shop Like a Billionaire
2. CapCut – Video Editor
3. Max: Stream HBO, TV, & Movies
4. Threads, an Instagram app
5. TikTok
6. Instagram
7. Google
8. YouTube: Watch, Listen, Stream
9. WhatsApp Messenger
10. Gmail – Email by Google
The Cupertino-based tech giant has released an App Store feature that showcases the top iPhone apps of the year.The list includes both free and paid apps as measured by app installs. Incidentally, in the US this year, apps from Chinese-based companies have taken over spots previously held by US tech giants like Meta and Google. Apps from Beijing-based ByteDance — CapCut and TikTok — stood at No. 3 and No. 5. These positions were in 2022 held by Meta and Google respectively.
It seems that all the negative attention that TikTok received in the US this year did take away a bit of its sheen, but couldn’t dent its appeal completely. TikTok app slipped from being the No. 1 app in 2023 to now the No. 5 app. However, as a report in Bloomberg says, the US consumers haven’t sworn off Chinese apps by the looks of things, given Temu’s No. 1 position. The report quotes data from Apptopia. According to Apptopia, consumers in the US were spending 18 minutes per day on Temu’s app, compared with 10 minutes on Amazon. Younger users reportedly spent even higher amounts of time, at 19 minutes per day, on average. While Temu attracts users with in-app games, its real draw may be its bargain prices — which have more of an appeal during an economic downturn. Incidentally, it is also a heavily-marketed app, just as TikTok was in the months leading up to its No. 1 ranking last year.
Top 10 most-popular apps on iPhones in the US
1. Temu: Shop Like a Billionaire
2. CapCut – Video Editor
3. Max: Stream HBO, TV, & Movies
4. Threads, an Instagram app
5. TikTok
6. Instagram
7. Google
8. YouTube: Watch, Listen, Stream
9. WhatsApp Messenger
10. Gmail – Email by Google
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