“Today, we’re excited to introduce new, fun ways to share with friends and interact with creators through music, photos and reels on Instagram,” the company announced.
Soundtrack on photo carousels: Instagram users can now add music to the photo carousels shared on the platform via a smartphone. “Building off our launch of music for feed photos, anyone can add a song to capture the mood and bring their carousel to life,” Instagram said.
Earlier this year, Instagram added the ability to add music to the Notes feature.
Collaboration on a post or Reel: Instagram said that content creators can now invite up to three friends to co-author a feed post, carousel or reel. Once the invited friends accept, the content will reach each collaborator’s audience and appear on each account’s profile grid.
The Meta-owned platform also said that both private and public accounts can be added as collaborators on a post or reel.
Those who have a private account can start their own post or reel and invite a collaborator. It should be noted that the invited collaborator must follow the invitee collaborator.
Join creators and artists on Reels: With the ‘Add Yours’ sticker, a creator or artist can invite their followers to join in on a fun challenge/ event they create on Reels, and then hand-pick their favourite submissions to celebrate their fans’ creativity.
“Anyone can create a reel to put their own spin on an ‘Add Yours’ prompt for a chance to get recognised by its creator. You’ll get notified if a creator chooses your reel as one of their favourites, and others on Instagram can watch your submission when tapping on the ‘Add Yours’ sticker if your account is public,” the company added.
More music on Instagram: Instagram has also announced that it is bringing its music library to more countries over the coming weeks. The company is also partnering with Spotify in Mexico and Brazil to feature 50 of the most popular songs from Instagram Reels with a new Reels Music Chart on Spotify.