A news-packed presentation ahead of CES in Las Vegas highlighted powerful new GeForce RTX GPUs, efficient laptops, and new capabilities and partnerships in the automotive industry. Jeff Fisher, senior vice president for gaming products at NVIDIA, emphasized that AI will shape the future of computing, which influenced their product announcements. The highlights include the introduction of GeForce RTX 40 Series Laptops, RTX 4070 Ti Graphics Cards, and DLSS 3 Games. The new laptop GPUs offer significant performance and power efficiency improvements, with prices starting at $999 in February. The RTX 4070 Ti graphics cards provide faster performance than the previous generation at a lower power consumption and a lower price point of $799. DLSS 3 technology has been adopted by developers at a rapid pace, with 50 released and upcoming titles. Additionally, the RTX 4080 performance will be available on the GeForce NOW cloud-gaming service. NVIDIA Studio, the platform for content creators, showcased the capabilities of NVIDIA Omniverse, where artists can collaborate in real time using accelerated apps. NVIDIA also introduced generative AI tools and experimental plug-ins that leverage AI for creative purposes. NVIDIA Isaac Sim, the robotics simulation application, received major updates to aid the development of intelligent robots. Partners are using Isaac Sim’s digital twins to accelerate training and deployment. NVIDIA DRIVE, the open platform for autonomous vehicles, continues to attract partners. Foxconn, the world’s largest technology manufacturer, will collaborate with NVIDIA to build electric vehicles based on NVIDIA DRIVE Hyperion. Mercedes-Benz is utilizing NVIDIA’s digital twin technology to optimize production facilities. The presentation also touched on the integration of GeForce NOW into cars, with Hyundai Motor Group, BYD, and Polestar among the partners. The possibilities for NVIDIA Omniverse in the automotive market are vast.
NVIDIA Unveils Innovations in Gaming, Creator, Robotics, and Auto at CES
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