Oodie, best known for its super soft sherpa-fleece jumpers, has launched a $25 sale – on its beach cover ups.
The Australian brand is usually associated with its winter products but recently launched “beach Oodies” that can be thrown on over your swimming costume, used to change and even as a towel.
They are made from soft, breathable and quick-drying 100 per cent cotton-towelling.
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And, for a limited time only, they will be reduced by $25, including adults and children’s sizing options.
There are shark, purple tie-dye, seagull and seashell-themed Oodies in this range, along with ice cream and avocado options.
They’ll be the perfect accessory as Australians say goodbye to winter and move into a very hot El Nino summer.
Davie Fogarty, 28, founded Oodie after multiple failed business attempts in his early 20s – using his ability to learn quickly from those mistakes to generate what is now a $500 million network of companies.
The Adelaide-born and bred youngster described himself as “mischievous” at school with little desire to excel at university, so he launched straight into the business world instead.
“I didn’t have the discipline or passion for university so I pursued business instead,” Davie told 7Life.
“My biggest failure was actually launching a cafe selling rolls. I realised then that I needed to embark on a learning journey.”
“Then I stumbled onto weighted blankets and got my first taste of success.
“I had $500 and one great idea. It was all about learning, perseverance and understanding social media at the time.
“There are so many ways to connect with customers.
“I try to de-mystify the process, learn one thing and scale it up.”
After four years of steamrolling Oodie to success, Davie made the decision to hire a CEO and step back from the project to pursue other exciting opportunities.
He is still involved in the problem-solving and creative process where needed though.
To shop the sale, head through to the website here.