It is expected that Apple will unveil the iPhone 15 series in September. Earlier reports had suggested that the iPhone 15 Pro Max — the most expensive iPhone of 2023 — could face shipment delay. Now a noted analyst suggests that Apple will start “mass shipments” of iPhone 15 Pro Max. In a post on Medium, analyst Ming-Chi Kuo said Apple will also increase shipments of “legacy models” simultaneously. “With the market being overly conservative on iPhone/iPhone 15 2H24 shipments, leading to a correction in the stock price and a favourable trading sentiment for new product announcements, Apple stock may have a rebound opportunity in the near term,” said Kuo.
Other analysts have suggested that iPhone 15 shipments will be cut due to supply chain issues. Kuo said in his estimate 80 million units will be shipped.
Apple to be number one in 2024
Kuo also expects Apple to lead the market in 2024. “Apple’s latest iPhone shipment target for 2024 is 250 million units, and a reasonable 2024 iPhone shipment estimate, from my view, could reach 5–10% YoY, he said. According to Kuo, Samsung’s internal view of 2024 market demand is still conservative, “Apple will likely remain the largest smartphone brand in 2024.”
Samsung’s smartphone shipments, as per Kuo, have been cut to 220 million units this year. “If Apple keeps the 2H24 iPhone orders unchanged, then the iPhone shipments are expected to reach 220–225 million units in 2023, surpassing Samsung as the largest smartphone brand,” he added.
Apple is expected to launch four iPhone models at an event in September. The launch date has still not been confirmed by Apple but rumour has it that the iPhone 15 series could be unveiled on September 12 or September 13,
Other analysts have suggested that iPhone 15 shipments will be cut due to supply chain issues. Kuo said in his estimate 80 million units will be shipped.
Apple to be number one in 2024
Kuo also expects Apple to lead the market in 2024. “Apple’s latest iPhone shipment target for 2024 is 250 million units, and a reasonable 2024 iPhone shipment estimate, from my view, could reach 5–10% YoY, he said. According to Kuo, Samsung’s internal view of 2024 market demand is still conservative, “Apple will likely remain the largest smartphone brand in 2024.”
Samsung’s smartphone shipments, as per Kuo, have been cut to 220 million units this year. “If Apple keeps the 2H24 iPhone orders unchanged, then the iPhone shipments are expected to reach 220–225 million units in 2023, surpassing Samsung as the largest smartphone brand,” he added.
Apple is expected to launch four iPhone models at an event in September. The launch date has still not been confirmed by Apple but rumour has it that the iPhone 15 series could be unveiled on September 12 or September 13,
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