The Paris Olympics have officially started and there is no denying the Games’ influence on fashion.
And now, Afterpay has delved into the spending habits and discovered the fashion pieces Aussies are currently loving ahead of the Olympics.
Amanda Shannahan-Moore, Trends Expert at Afterpay says: “We’re seeing a significant uptick in purchases inspired by sports, with Gen Z and Millennials leading the charge”.
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She says: “Their fashion choices reflect a dynamic blend of athleticism and style, showcasing how the spirit and enthusiasm towards sport influences everyday wear”.
So what is everyone buying to look stylish on the street?
1. Adidas Originals Samba OG Women’s, JD Sports, from $180
These incredibly popular Adidas Samba shoes have seen a 522 per cent growth this June/July compared with last year.
Celebrities including Hailey Bieber have been spotted on the streets in their Sambas.
The iconic shoe returns, managing to maintain their iconic 1950s style.
These shoes take their cues from the original football-inspired Samba design and let you imagine you’re walking in those vintage footsteps.
The shoes are made from white leather upper and feature a contrasting suede toe guard.
They also feature tonal laces and contrasting three-stripes to the side. They are finished with the golden “SAMBA” wording to the side along with trefoil branding to the tongue.
2. Nike Court Legacy Lift, Nike, from $120
Afterpay says court shoes are flying off the shelves, with 29 per cent growth in the category.
And guess who’s acing the game? Millennials, smashing it with 55 per cent of all court shoe purchases — they’re making a real racket in the style scene.
Elevate your style with the Nike Court Legacy Lift.
Its platform midsole delivers a bold statement on top of the classic, easy-to-wear design.
The shoes feature a rubber outsole which delivers traction and durability as well as a padded heel and plush tongue feel soft.
The shoes have a 4.5 star rating on Nike’s website and shoppers are loving the fit of these court shoes.
“Love these shoes so much, they are super comfortable,” said one.
“Super comfortable and so stylish,” added another.
3. Twill Baggy Fit Cargo Pants, Hallensteins, from $59.99
As breakdancing makes its debut as a sport at the Paris 2024 Olympics (yes, you read that correctly), the baggy cargo pants category has seen a 174 per cent growth this June/July compared with last year.
When looking at the generational split, Gen Z is totally owning the baggy pants trend with 77 per cent of all growth in their hands.
These baggy double pocket cargo pants are made with a baggy leg with a stacked leg opening.
The pants also feature belt loops, two cargo pockets on each leg and regular rise and seat.
The cotton fabrication allows you to create simple looks paired with large tees and hoodies.
4. Ramsey Pants, The Iconic, from $139
These gorgeous pants are all the rage with skateboarding making its second appearance in the Summer Olympics.
Aussies are rocking carpenter pants like they’re the next big trick with the category seeing 45 per cent growth — they’re a fave of celebrities like Bella Hadid.
These Ramsey Pants by Madison The Label are a cargo pant with a twist.
This style is mid-rise and features an elasticated waistband, feature pockets, contrast topstitching, and a relaxed fit.
They are perfect for everyday wear with white sneakers but also great for a night out with strappy heels.
5. Lotus Limited Edition Cropped Hoodie, The Iconic, from $90.00
This Lorna Jane Lotus Limited Edition Cropped Hoodie made from 50 per cent polyester and 50 per cent cotton is the perfect throwover.
Athletes are passing the baton of cosy style to fans, with pullover hoodies seeing a 56 per cent category growth on Afterpay.
This style features bold limited edition lotus branding, ribbed cuffs and hems to keep the warmth in and a hood to keep you cosy and comfortable.
The hoodie comes in Green Juice or Blue Toulouse and can be worn post Pilates, run or as loungewear while watching the Olympics and cheering on our Aussie athletes.