Royal Enfield: Now buy or sell a used Royal Enfield from the company: ‘Reown’ launch details

Royal Enfield has marked its entry into the pre-owned motorcycle business with the ‘Reown’ program that enables existing and prospective customers to buy or sell their Royal Enfield motorcycles, and exchange their motorcycles (any brand) to upgrade to a Royal Enfield bike.
Royal Enfield says that its Reown program guarantees fair pricing along with a hassle-free documentation support for those looking to sell or buy a pre-owned Royal Enfield, or to exchange any existing motorcycle of any brand and upgrade to a Royal Enfield.The program can be availed both in-store as well as online. A dedicated relationship manager will be assigned to assist the customer.

Customers looking to sell their Royal Enfield motorcycles can book an inspection for their old motorcycle by filling a form online. The RE motorcycles will then undergo 200+ technical and mechanical checks, and then if required, refurbished with genuine motorcycles parts. Pre-owned motorcycles are offered with a brand warranty and two free services. Additionally, customers selling through Royal Enfield Reown will be entitled to genuine RE accessories worth Rs 5,000 that can be availed on their next Royal Enfield motorcycle purchase.
Royal Enfield has partnered with HDFC & IDFC to enable attractive finance options for customers; Adroit Auto to enable doorstep motorcycle evaluation; Shriram group to facilitate upgrades from other two wheeler brands; and with OLX to enable discovery of and accessibility to certified pre-owned Royal Enfield motorcycles. The Royal Enfield Reown program is currently available in Delhi, Mumbai, Kolkata, Bengaluru and Chennai only.