With the new Galaxy Z Fold 5 and Galaxy Z Flip 5, the company aims to expand the reach of its foldable devices. The question is how it’s going to do that. It appears that Samsung has a well-thought-out plan to push its foldable phone market and make them more common among users.
T M Roh, president and head of mobile eXperience business at Samsung Electronics told TOI-Gadgets Now in an interaction that foldable smartphone users instantly feel its advantages once they start using them. Things like a bigger display or the fact that it can fold into a much more compact form factor along with various additional features can make them stick to the idea of a foldable device, he said.
How Samsung is planning to drive people into buying foldable smartphones
The biggest advantage of foldable as Roh mentioned during the interaction is its distinctiveness. Some may like the bigger display while some will love the idea of having a phone that can become more compact. Plus the services and features. Getting people to experience these things is the company’s first step towards making them go for Z Fold or Z Flip.
“The big question for ourselves is how we are going to get the Indian consumers to experience the phone first, either by going to the retail stores or from users that they know. So, from the existing users, maybe they can get more information and get to experience the phone as well”, said Roh. He further mentioned, “We hope that many more of them can actually get their hands on and experience the foldable phones”.
Better awareness around foldables
There’s no doubt that in-hand experience matters. However, Roh mentioned that to make people come to the stores and experience these devices, they first need to be aware of this.
The next step towards making foldable go mass market is creating awareness around foldable smartphones. Roh mentioned that this is where the mass media events and promotional activities come in.
Making it easier to access these devices
Roh mentioned that they want to make it easier for users to buy these foldable smartphones and to make that happen, they are running several sales programs in India with our sales partners.
“One example is the program that we have in India – Samsung Finance+. This is one such program to make it more accessible to Indian consumers”. “We’ll continue to work on that front as well, not only by ourselves but along with our partners”, Roh added.
Samsung appears to have a clear picture of the direction where the foldable smartphones are heading and what it needs to do to make them become mass-market products.