Looking to expand your business? Of course, you are! Concerned about the time, resources, and budget required to make it happen? You’re not alone in that. However, here’s some good news: You can effectively scale your business, starting right now and with the resources you have available. The key to scalable marketing lies in making the most of stock photography and AI technology. Here are three ways in which stock photography can help you scale your business without stress:
1. Achieve More with Less: Stock photography makes it convenient and cost-effective to execute any marketing concept, from Instagram campaigns to print advertisements. Rather than organizing an expensive and time-consuming photoshoot, you can curate your entire set of campaign imagery using stock photos. With over 600 million assets to choose from, and helpful filters to narrow your search, it’s like having a professional brand photography team at your disposal. Moreover, with tools like ChatGPT or Jasper, you can use AI-generated copy along with Shutterstock’s built-in image editing, eliminating the need for a wider team of writers. In short, with stock photography, any marketer on your team can complete the entire creative workflow in a fraction of the time.
2. Increase Your Reach: Stock photography and AI technology can help you create promotions that generate a return on investment. Simply find the right stock image or use AI to generate a new one, and adapt the imagery to suit your current initiatives, whether it’s paid social or pay-per-click. By relying on stock assets, you avoid having to start from scratch for every promotional campaign, saving time and budget. Additionally, Shutterstock’s AI-driven insights ensure that your promotions resonate with your audience and drive clicks.
3. Maximize Your Investment: With millions of stock photos available, select a few images that align with your brand and use them to create multiple assets for branding, marketing, product packaging, internal communications, and more. By leveraging the same assets in different formats and for different purposes, you save significant resources while maintaining visual cohesiveness. The result is a stronger brand without spending excess time and money.
Not sure how to effectively reuse stock photography? Take a look at these six marketing pieces built from the same stock assets:
– Social Media Campaigns: Crop the same asset into different aspect ratios to quickly build out social campaigns.
– Email Marketing: Customize a pre-made email template and license the relevant images for brand awareness or sales promotions.
– Web Assets: Use a simple layout for call-to-action buttons, blog post ads, or organic social posts.
– Internal Presentations: Create stylish PowerPoint presentations that impress stakeholders in minutes.
– Print Assets: Develop a visually appealing print flyer by reworking stock photos, colors, and fonts.
– Display Ads: Fit the same assets into a narrow banner ad perfect for web advertising.
To scale your business effectively, it’s time to leverage the power of stock photography. Why not explore our vast stock library and discover inspiration for your business scaling strategy?