Whenever I hear the brand name Shona Joy I think elegance with a side of silky textures and weddings.
This is mainly because the label’s gowns have long been the favoured bridesmaid dress for Australian women looking for form-fitting, luxurious fabrics at a reasonable price point.
Whatever colour you’re hoping to dress your maids in, Shona Joy has you covered in shades of blush pink, canary yellow, lavender, ocean blue, slate grey and even black and white.
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The brand is currently hosting a 30 per cent off flash sale on its website and The Iconic has further reductions too, so it’s the perfect time to stock up on wedding-related paraphernalia whether you’re looking to kit out your bridal party or find a gown for your Hen’s.
For a bold rose tone the Isola Plunged Cross Back Midi Dress is a stunning one-of-a-kind colour with a layered bodice and pleat detailing on the skirt.
It usually retails for $395 but is reduced to $276.50 during the once-a-year Click Frenzy sale on The Iconic.
For a more traditional bridesmaid dress, I’d opt for the Luxe Strapless Ruched Bodice Midi Dress, which is usually $295 but is down to $206.50.
There are four colour options in the design with Emerald, Onyx and Mocha featuring in the 30 per cent off sale.
For the perfect summer gown, the Luxe Twist Front Sleeveless Midi Dress is on sale in a soft blue Azure, Eucalyptus, Rose and Mocha shades.
There are some one-off designs discounted as part of Click Frenzy, with the Isola Ruched Bodice Midi Dress in Tyrrhanian Blue a true standout, discounted to $308 at the checkout.
Or the Arienzo Cut Out Tie Back Midi Dress ($206.50), the Luxe Asymmetrical Gathered Maxi Dress ($206.50) and Plunged Cross Back Midi Dress ($224).
To see more of Shona Joy’s ensembles, shop the looks here.