If you’re wanting a designer bag without the hefty price tag that comes with it, look no further than Kmart’s latest dupe.
Shoppers are obsessed with Kmart’s Heart Crossbody Bag for only $12, which is a dupe for designer bag Alaïa’s Le Coeur Leather Shoulder Bag, which costs $1820 from Net-A-Porter.
The Kmart bag is also a dupe for The Alaïa Le Coeur Heart Shape Bag $1595 from Parlour X.
Know the news with the 7NEWS app: Download today
The Kmart Heart Crossbody Bag comes in black and red and features a heart shape, crossbody design, an adjustable shoulder strap and top zip closure.
The bag is made from a combination of polyvinyl chloride and polyurethane and is 21.3cm in length x 2.5cm in width and x 17cm deep at base.


Whereas, Alaïa’s Le Coeur Leather Shoulder Bag, available from Net-A-Porter, is crafted in Italy from smooth red leather and has a compact interior size to fit evening essentials.
While it is much more expensive than Kmart’s dupe, it is made from higher-quality materials and is 17.5cm in height, 21cm in width and 2cm in depth.
The Alaïa Le Coeur Heart Shape Bag in Black from Parlour X is similar to its Net-A-Porter counterpart but slightly more casual looking.
It’s also made from 100 per cent leather and features a zip pouch, an adjustable strap and a silver logo detail at the front.
Home decorating expert Sue shared a now viral video to Instagram featuring the Kmart dupes.


Her video received more than 30,000 views and people in the comments were loving them.
“They are so gorgeous,” said one.
“Omg I want the red one, it’s so cute!” added a second.
“Yes please!” said a third.
7NEWS.com.au has received no monetary benefit from this content.