Sportscraft has completely revolutionised the fashion scape with the introduction of its gorgeous floral prints and swim range.
The brand, which was founded in 1914, has just dropped its swimwear capsule titled “Reflections of an Australian Summer” onto the website and in stores.
Designed by Alyse Wright, the vibrant women’s collection celebrates diverse holiday experiences in Australia, from beachside camping to luxury hotels.
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Alyse emphasises the collection’s blend of fashion and craftsmanship, offering bold and warm swimwear suitable for various body shapes and sizes.
The capsule aims to evoke nostalgia, capturing the essence of an imperfectly perfect adventure under the Australian sun.
At the same time Sportscraft has collaborated with In The Roundhouse on a special summer-themed tablescape, perfect for upcoming Christmas parties.
A flower motif used in Sportscraft’s much loved resort collection has been utilised for In the Roundhouse’s memorably modern crockery design.
The exclusive range comes in dipping bowls, serving platters and coasters.
Alyce Tran, entrepreneur and co-founder of In the Roundhouse, welcomes the partnership, saying “I love the heritage of the Sportscraft brand and the colour used in their collections.
“As a young brand, speaking to a different audience, I loved being taken through Sportscraft’s collection story, from design to moodboards, so we could craft a complementary range.
“We’re celebrating the season with friends and family across all ages. We really bring it all together here.”
Sportscraft and In the Roundhouse share a love of vibrant colour and exclusive prints, and are proud to capture the essence of Australian life in design together this summer.
Priced from $25 to $50, the collaboration will be available in a select number of standalone stores throughout Australia and New Zealand.
So if you were ever in any doubt that Sportscraft was made to be worn, seen and eaten off of this summer, consider this debunking the myth.
To shop the new collection, head to the website here.