Whether you’re celebrating a win or are feeling more introspective, there’s something satisfying about opening Spotify and finding the exact song that’s right for your mood.
And thanks to a “secret” feature from the music streaming service, this process is about to get even more accurate.
Marquee by Spotify is a powerful new tool that connects artists with the exact people who want to listen to their music.
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Designed to promote new releases, it provides full-screen, sponsored recommendations based on a listener’s music taste and streaming behaviour.
The most genius part? It targets listeners at just the right moment – when they’ve just opened the app and are actively deciding what to listen to, rather than scrolling through a feed.
Marquee by Spotify is a powerful new tool that connects artists with the exact people who want to listen to their music. Credit: Spotify
Since launching in 2006, Spotify has completely revolutionised the music industry.
No longer do artists have to secure exclusive record deals to get their work out into the world – they can simply upload their tracks to Spotify, and reach millions of potential fans.
However, musicians have previously had less control and transparency over who their music reaches, and when.
Thanks to Spotify’s AI-powered recommendations, a listener might discover a new song they love while in shuffle mode.
But, if they’re driving, working or are otherwise occupied, they might not have the opportunity to explore other music from that up-and-coming artist.
The full-screen recommendations guides listeners to go deeper, by diving into the artist’s newest release. Credit: Supplied
That’s where Marquee comes in.
Artists can use the marketing tool to reach listeners who have engaged with their music before, and encourage them to discover moreFOLLOW US ON GOOGLE NEWS