For the second season, Sunflower uprooted itself temporarily from Copenhagen to show in Paris during menswear. Vogue Runway saw the collection in Denmark. Observing that men still seem to want to “dress up again in a real masculine way,” the brand continues to focus on both suiting and denim, “If you go 10, 15 years back in Scandinavia, you had the casual brands doing [casual] like we did at NN.07, and then you had the suit brands doing suits, but there was nobody doing a mixture of both,” Ulrik Pedersen said, referring to the brand he co-founded and ran for eight years before selling. “We always liked the look of denim and a suit jacket.”
Proving the point, there was a beautifully tailored blazer with gold buttons, styled in the lookbook with dark jeans or leather pants. He also added gilded buttons to a blue leather “blazer.” It wasn’t the Take Ivy kind of preppy Pedersen was after but something he dubbed “rock’n’roll preppy.” Polo shirts in the lightest knits came in highlighter pink.
There was a surfeit of shorts suits and looks; the point is quickly made. Among the stand-alone styles in the collection, was a military-style jacket with patch pockets and a nicely constructed curved sleeve. Pedersen, who has a special way with denim, showed deep blues and undyed jeans styles. Take note of the cream colored patchworked pair. Also noteworthy is a rust-colored work-jacket and pants are made of an unbelievably soft and pliant Japanese denim that drapes beautifully.