Fujifilm has new firmware updates for four X Series cameras, bringing its Reala Ace film simulation to the X-H2, X-H2S, X-T5, and X-S20 models. Reala Ace was introduced to the …
Following in the wake of Fujifilm’s massive week of announcements, I’ve noticed a trend in the commentary online that basically boils down to this: “Why would I pay that much …
Leading up to mid-week, it felt like the industry was holding its breath — and for good reason. Fujifilm and Sigma came out swinging with some major releases. So what’s …
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality …
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and …
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who …
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That’s next to impossible. With just …
After teasing its arrival, Fujifilm announced the X100VI today at its X-Summit in Tokyo, Japan. The new version, pronounced “X100 six,” maintains the familiar compact form factor but upgrades the …
Last fall, Fujifilm unveiled its newest medium format camera, the Fujifilm GFX 100 II along with its first tilt-shift lenses and a new fast prime: the Fujifilm GF 55mm f/1.7 …
Fujifilm confirmed that a firmware update for its popular XF 16-55mm f/2.8 R LM WR zoom lens has impacted exposure consistency and suspended the firmware download. “In Ver. 1.30 released …