the ordinary

Here at team Allure, one of our favorite brands is, without a doubt, The Ordinary. The budget-friendly skin-care brand has tons of affordable options that perform just as well as pricier luxury skin-care finds (Exhibit A: the Hyaluronic…

Name a more decadent, luxurious skin-care product than a facial oil — we'll wait. Whether it's concocted from a base of rosehip oil, argan oil, marula oil, or blue tansy oil (among many others), nothing feels more moisturizing and…

If you're anything like us, with spring entering stage left, you're feeling a renewed urge to treat yourself — and your hair — like the precious treasure it is. That could mean starting a new deep-conditioning routine, changing up your…

Retinol has become one of the most in-demand ingredients because of its proven and dermatologist-touted ability to achieve a variety of skin-care goals. By stimulating cell turnover, the vitamin A derivative offers its consistent, long-term…

If you're a skin-care nerd,  you've probably heard about these two things time and time again in skin-care parlance: salicylic acid and The Ordinary. The former is an ingredient found in skin-care that "dissolves skin debris that clogs…

If you're on any type of social media, chances are you're familiar with The Ordinary's skin-care products. The brand's array of affordable serums, creams, and oils — including the Glycolic Acid 7% Toning Solution and Readers' Choice-winning…

If it's one end-of-year list we're fans of here at Allure, it's got to be a list of the most sought-after beauty products in 2021, as determined by our savvy readers. After another (full) year dealing with the ebbs and flows of COVID-19…

If you're still avoiding the TikTok bandwagon, we insist that you reconsider — not just for the cooking hacks and fashion hauls, but also for the amazing TikTok beauty products that the online beauty verse can't stop raving about. The…

There's a reason it's nearly impossible to check out at Target with just one item in your cart; the retailer has got it all — clothing, home goods, and, of course, beauty products. Though we may be biased, one of our favorite categories to…

The bad news: There's no secret ingredient or miracle gadget that makes scars totally disappear. Don't get discouraged, though. Some of the best acne scar treatments can significantly diminish the discoloration and texture a blemish can…