No one, however, was as taken with the look as Prince Albert, who commissioned a portrait of his son wearing the suit by German artist Franz Xaver Winterhalter as a Christmas gift to Victoria. When the royal family exhibited the picture of the future King Edward VII in St James’s Palace the following year, more than 100,000 visitors came to see it, with prints and miniatures circulated widely among the public—kickstarting a Victorian craze for nautical children’s fashion that spread through the British aristocracy and beyond. The trend continued through the late Victorian period and into the Edwardian era. Vogue frequently ran articles devoted to the trend in the early 20th century; for “the little fellow”, it declared in a 1909 issue, Russian blouses and sailor suits were “still the leading styles.”
This extended to the children in line to the throne: brothers King Edward VIII and King George VI were both pictured in the style, as was Prince Philip during his childhood. (Notably, while Edward trained for the Royal Navy, both George and Philip actually served.) And when Diana, Princess of Wales welcomed Princes William and Harry with the future King Charles III in the ’80s? She not only took every opportunity to dress her sons in sailor suits, but made sailor dresses her style signature throughout much of the decade. Exhibit A: the outfit Diana wore to Buckingham Palace immediately after the Privy Council approved her marrying into the royal family in 1981.