The Health Benefits of Goji Berries, Gwyneth Paltrow’s Go-To Superfood

There’s a reason health-conscious celebs like Madonna, Victoria Beckham, and Gwyneth Paltrow swear by goji berries. The tiny superfruits known as “red diamonds” have a ton of anti-aging health benefits—including more vitamin C than oranges, more beta-carotene than carrots, and more iron than a steak weight for weight. They’re also rich in antioxidants and full of vitamins and minerals like B2, A, potassium, calcium, and more.

But modern-day wellness influencers aren’t the first ones to have sung the praises of the goji berry. Originally from Asia, where they have been consumed for thousands of years, goji berries have long been considered an elixir of long life and are thus frequently used in traditional Eastern medicine. They’re used in tonics for the liver and kidneys, to stimulate the immune system, and even to help treat vision problems.

Want to know more about the health benefits of goji berries and how these little gems might help you? Read on to find out more.

What are goji berries?

Goji berries, or Lycium barbarum, are the fruit of a bushy shrub from the Solanaceae (nightshade) family which includes peppers, tomatoes, eggplant, and potatoes. The plant is native to Asia—specifically China, Mongolia, and Tibet—where it grows in mineral-rich, alkaline soils. Today, the precious “red diamond” is also cultivated in some regions of Southern Italy, including Basilicata, Sicily, and Calabria.

The lore around goji berries goes back centuries. According to legend, 2000 years ago a doctor visited a village in China where centenarians abounded. Upon investigation, the doctor discovered that they were all drinking from a well surrounded by goji bushes. The ripe berries had fallen into the well and created a natural tea—the secret to the locals’ longevity. This is how the myth of these longevity berries was born.

The nutritional properties of goji berries

Because of the age-old use of goji berries for health, many of the claims surrounding their benefits have been—and continue to be—researched. So far, science has backed the following attributes:

  • Goji berries contain high levels of vitamin C, vitamin A, and vitamin B2 or riboflavin
  • Goji berries are rich in minerals such as calcium, iron, potassium, zinc, and selenium
  • Goji berries are rich in antioxidants such as beta-carotene and zeaxanthin
  • Goji berries contain all the essential amino acids
  • Goji berries contain “good” fatty acids such as linoleic and alpha-linolenic acid

The health benefits of goji berries

Is there any risk to eating goji berries?

It’s safe to eat goji berries in moderation, but the following potential risks should be noted:

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