Do you shop in the teenager aisle? The men’s aisle? The aged care aisle?
I thought not. Why? Because they don’t exist.
These groups of people just eat normal food like anyone else.
Know the news with the 7NEWS app: Download today 
And yet still baby and toddler food has its own aisle crammed full of everything from purees to tiny biscuits, cereals, soups and “meals”.
The baby food aisle is full of marketing pitches, colours and flair.
But when you dig a little deeper, you’ll actually find that it has a serious lack of nutrient-dense options for our precious offspring.
In fact, a new study from The George Institute analysed over 300 baby and toddler food products from Aussie supermarkets to see if they met the World Health Organisation standards, and they all failed.
Some 22 per cent of the products failed to meet the nutrient composition requirements — in that their protein, fat, carbohydrate and micronutrient ratios weren’t adequate for a baby’s growth and developmental needs.
Not only this, but the majority of them failed in their sugar and calorie content requirements.
Hardly surprising when we know that most baby foods are made from a majority of fruit, to keep sweetness front and centre (and keep babies wanting more).
This is the main reason why Aussie brand Le Puree was created.
Designed to put babies and their health first, rather than convenience, price and sales, the brand provides a fresh and clean alternative to the baby food aisle, offering the highest quality nutrients and unprocessed foods for precious cargo.
At Le Puree, purees and finger foods are designed with growth and developmental milestones in mind — so the nutrients your baby will receive from them is of the highest quality, in appropriate ratios.
Le Puree is also very much against the idea that all commercial food should be sweet, in order to keep babies wanting more.
Instead, the brand’s meals are naturally flavoured by Mother Nature, and use zero artificial sweeteners or flavours to alter the flavour.
When it comes to what Le Puree sells, there is a strong variety of options available on the website.
Whether you’re after soft purees like Slow Cooked Beef ($22) and Roast Chicken and Thyme ($22) for younger babies or finger food for older tots like Chicken and Spinach Meatballs ($14.50) or Organic Lamb Kofta Bites ($16.50), there is something for every kind of eater (and parent).
There are also Bowls, Smoothies and Meal Plans available to shop.
Parents who have tried Le Puree have raved about the various meals.
“My son has absolutely loved these purees! They are such a great way to introduce solids to your bub,” one person said.
“The variety of ingredients is amazing as well as the option of different textures to suit your bub. I highly recommend.”
Another added: “Le Puree has been a lifesaver with our one-year-old son. He adores all the flavours and it gives me peace of mind knowing how nutritious the food is”.
For more information and to shop Le Puree, head here now.