The Story Behind ‘Gossip Girl’’s Epic Christopher John Rogers Show

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When it came to the jaw-dropping scale of the set, however, Daman and Safran teased some of the details beforehand, but kept the final reveal a surprise to Rogers until the first day of rehearsals. “That was a really fun moment, to see how someone else interprets your brand and vision in a made-for-TV runway show,” says Rogers. The feeling is clearly mutual: For Safran and Daman, seeing their vision realized through Rogers’s singular aesthetic lens was the cherry on top of the first episode. “It’s like a giant art installation and it’s a huge part of the storyline, so I just feel really grateful that we could secure him and have him be a part of that, you know?” Daman says.

Yet for Rogers, the significance of this thrilling depiction of the fashion world on TV runs even deeper. “I’m excited for the brand to be a part of a larger cultural conversation about where the world stands today in 2021, whatever that means to the viewers and fans of the show, and how much things have evolved since 2007,” Rogers reflects. “Being someone who watched the show originally in Baton Rouge, with hopes of moving to New York in order to start a career in fashion, to now having a show within that same show—it’s really special. I hope that viewers both in and outside of the fashion world can see this as evidence that anything is possible.”

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