TikToker Alix Earle Addresses Past Racial Slur

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Alix explained that there was also no truth to the rumors she was trying to trademark her old posts, or that an unnamed brand announced they would no longer be working with her, as she’d never “been in conversations with them.”

“Regardless of what’s being said online,” she concluded, “I wanted to come on here to address the facts and most importantly apologize.”

Screenshots of the offensive comments surfaced on the “Alix Earle Snark” page on Reddit in 2023, before getting backlash on TikTok and other various subreddits this month, including one named after the podcast Do We Know Them?.

The show’s hosts, Jessi Smiles and Lily Marston, addressed the screenshots—as well as the rumor that Alix was trying to copyright the posts—saying on their Aug. 12 episode that her lawyers had emailed them about the posts, despite the fact that they have no affiliation with the subreddit.

“Her lawyer contacted us and said that we have violated their copyright,” Jessi said. “People posted screenshots of that in our subreddit, and her lawyer said that they have a trademark to that.”

Although Alix said there was no truth to the rumors, the podcast hosts joked that trademarking the posts would have been “a creative tactic.

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