Experience the collaboration between renowned beauty brand Niely by L’Oréal Brasil and Shutterstock Studios as they showcase the transformation of the Brazilian beauty standard through captivating images that celebrate authenticity, self-esteem, and empowerment. Born in Brazil in the 1980s, Niely has long been committed to providing high-quality and affordable hair products to Brazilian women. With its success, global beauty giant L’Oréal acquired Niely in 2015. Together, Niely and L’Oréal played a significant role in challenging Brazil’s Eurocentric beauty ideal that favored straight and blond hair. This shift sparked a generation of influential figures, including celebrities like Taís Araújo, Iza, Lucy Ramos, and Ludmila, who proudly embraced their African roots and natural beauty. In line with this cultural awakening, Niely underwent a rebranding to embrace all forms of beauty and strengthen their relationship with consumers. To capture their new vision, Niely collaborated with Shutterstock Studios, assembling a diverse team to authentically reflect the Brazilian population and the community in which Niely resides. The team, led by photographer André Sena and producer Laila Valois, carefully selected locations and models from the Carapicuíba community in São Paulo city, showcasing the vibrant Brazilian lifestyle against the backdrop of humble residences. The models, who were also consumers of the Niely Cor&Ton product, brought their unique experiences and insights to the campaign, adding credibility and authenticity. Beyond a simple photoshoot, the collaboration with Niely’s consumers allowed Shutterstock Studios to tell a rich story about the relationship between consumers and the hair coloring process. The project explored unconventional ways in which consumers used the product and highlighted the diverse backgrounds of Brazilian locals. The result was a collection of images that captured the essence of beauty and made consumers feel proud of their own unique beauty. The partnership between Niely, L’Oréal, and Shutterstock was highly successful, exceeding expectations and expanding the campaign beyond internal communication. The remote collaboration process showcased the capabilities of Shutterstock Studios and further strengthened the relationship between L’Oréal and Shutterstock. Overall, the project contributed to the self-esteem of the models and supported the development of the local audiovisual market.
Transformation of Brazilian Beauty Standards by Niely Cosmetics and Shutterstock
Denial of responsibility! Swift Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – swifttelecast.com. The content will be deleted within 24 hours.