One of the most popular male skincare ranges to be stocked in Woolworths is offering shoppers the unique opportunity to become a shareholder in their business.
STUFF, which counts Olympian Ian Thorpe as an investor, was launched in 2021 when its founder Hunter Johnson realised there weren’t many businesses that were “purpose driven” in the male beauty space.
Now, STUFF is the only male skincare business to be stocked in Sephora, and it’s believed to be one of the fastest growing in the country.
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This month, STUFF is inviting its customers and supporters to become shareholders in the business.
Would-be investors would join the likes of Ian Thorpe, Four Pillars Gin founder Stu Gregor and former Wallabies Captain Dean Mumm.
“Everyday, people text or DM me when they’ve bought STUFF,” Hunter Johnson tells 7Life.
“Now, they can also invest in STUFF, and know they’re backing a business that is dedicated to creating a better world for future generations.”
Hunter adds: “Having our customers as shareholders is a unique way to help propel the business from both a commercial and impact perspective.
“And as the business continues to succeed, we can ultimately reward those who have invested in the movement we’re building.”
One of STUFF’s most popular products is the SPF 50+ Face Lotion with Vitamins E and B