With API integrations between Shutterstock and leading video creation platforms like Vyond, creating more relevant and engaging video is now in reach for professionals across industries and departments with direct access to millions of creative assets.
Video has been one of the biggest breakout trends in content creation, accelerated by the pandemic. Using video on every platform and channel has become increasingly important in today’s attention economy in which consumers across age groups are constantly asking for more video content from the brands they support.
As more businesses rely on video to connect with their consumers, access to the right visuals and sounds to make people stop, watch, and engage is critical. Through the Shutterstock API, we’re proud to power leading video and editing solutions with direct access to the Shutterstock creative asset library.
With millions of high-quality images, video, and PRO-Free music tracks right at users’ fingertips, our in-platform integration helps remove the barrier of access to beautiful creative in order to produce captivating video content.
In our video-first world, video creation is also no longer an experience reserved for those with a production background. Video creation and editing platforms are lowering the bar of expertise and time needed to create professional grade video content. But, video content isn’t limited to just marketers.
Video holds the power to capture attention and relay messages to users across industries and departments. From eLearning, to sales, to onboarding, the rise of video being used to communicate across various departments is quickly gaining traction.
Read on to learn more about our newest API integration with Vyond, a leading AI-powered video creation platform for businesses, and how users across departments can implement animated video content into their work.
Shutterstock + Vyond: Easily create professional-grade videos that engage and educate with access to beautiful, ready-to-use creative assets
Within Vyond, Professional and Enterprise users now have access to millions of images, video clips, and PRO-Free music tracks from Shutterstock to add to their video projects. Users simply browse for their desired asset and, with a few clicks, can add the Shutterstock asset to their video directly from the Vyond platform.
Vyond’s animated video creation platform allows organizations to quickly create enterprise-grade videos that engage and educate their employees and customers. Built for professionals of all skill levels, Vyond’s drag-and-drop controls and easy-to-use editing tools make designing easy and fun.
Rather than having to start from scratch, users can choose from Vyond’s extensive library of pre-built templates, scenes, characters, and props across hundreds of use cases. Templates are pre-filled with engaging characters, charts, movement, and transition effects.
Once a user finds their ideal video template, they can customize it for their needs with Shutterstock creative assets, personalized characters, colors, props, text, and sound effects, and even instantly translate their video into one of 73 different languages.
With Vyond’s Shutterstock integration, anyone can turn their messages and ideas into relevant and engaging videos in just a few clicks
Here are four teams that should consider adding animated video content to their roster:
1. Training & eLearning
Learners today require active, multimodal, dynamic content that keeps their attention throughout the learning process. To help learners remember concepts and details, unleash the power of storytelling in video.
Choose assets to create customized scenario-based training and eLearning modules that engage viewers.
2. Human Resources
From onboarding, to policy updates, to employee engagement, and everything in-between, video enables the delivery of messages across an organization in a novel format that improves attentiveness and retention.
When creating content, assets can be tied in with company branding to present a cohesive message that stays on brand.
3. Internal Communications
While written notifications work for distributing announcements and company news, video can act as a supplementary vehicle for internal communications across an organization.
Animated video content can create anything from news-style updates, to interviews, to personnel introductions.
4. Sales
Video lends itself perfectly to sales enablement, from sales pitches, to team training, to presentations and demos, and more. Show off your unique product and value proposition with diverse, eye-catching assets, and personalize videos based on target audience and buyer needs.
While video has long been a buzzword in the world of marketing across industries and departments, organizations are turning their eyes toward video content creation.
With the expansion of user-friendly video editing and creation platforms for the everyday professional, combined with Shutterstock’s stunning creative content, producing professional-grade video is now in reach for businesses of any size.
Start creating today with Shutterstock assets within Vyond.
License this cover image via ReeldealHD on Offset.
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