Upcoming Crucial Test for Electric Vehicle Sales and Adoption Curve

At the New York Auto Show in April 2022, the Electric Chevrolet Silverado was showcased. General Motors (GM) is facing a crucial moment as it rolls out its electric vehicle (EV) strategy for the fall, as it navigates the uncertain market demand for EVs. Despite a current shakeout in the EV industry, GM is confident in its ability to withstand it, according to Brian Downey, executive editor of Autotrader. Other automakers like Kia, Porsche, Jaguar, and Hyundai have experienced lower-than-expected sales of their EV models, along with a drop in sales of Ford’s Mustang Mach E. However, GM plans to double its EV production in the second half of the year to 100,000 units, introducing the highly anticipated electric Chevrolet Silverado pickup truck as well as EV versions of the Chevy Equinox crossover and Blazer compact SUV. The company aims to reach a cumulative production of 400,000 EV units by early 2024 and achieve EV business profitability by 2025. GM’s upcoming EV models will play a critical role, and the next six to twelve months will determine their success, according to analyst Dan Ives. Despite a 4% drop in share prices after the earnings report, GM shareholders have still seen a double-digit gain this year. Wall Street analysts remain skeptical about the near-term adoption rates of EVs, cautioning investors about the speed, size, and profitability of GM’s EV business. GM needs to sell its new EV models successfully as it ramps up production. There is concern among some analysts that GM’s stock may experience a larger drop due to potential disappointment in EV sales. Amid signs of an oversaturated EV market, CFRA Research analyst Garrett Nelson believes the near-term earnings drag from GM’s EV transition will be significant. GM’s upcoming EV models, including the electric Silverado and Equinox, are crucial as they target a larger market with more affordable options. The pricing for the Equinox is expected to start around $30,000 before a federal tax credit. Additionally, GM views the Silverado EV as an opportunity to bring more expensive models to the market first, with plans to release more basic models in the following year. GM’s CFO, Paul Jacobson, cited “pent-up demand” for the new Lyriq EV and mentioned that the company is struggling to meet demand for the Chevy Bolt. GM’s lineup of EVs is designed to attract younger demographics and make the company relevant to consumers who prioritize trouble-free cars and attractive prices. Downey believes that GM is well-positioned for the challenging phase of the EV rollout, as it aims to cater to a broader market beyond tech enthusiasts. While many EV manufacturers have experienced inventory backups during the second quarter, GM has remained relatively unaffected. Despite Ford slowing down its EV production plans, GM remains confident in the demand for its EV portfolio, with customers waiting for their vehicles to become available.

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