By Peter Valdes-Dapena | CNN
VinFast, a Vietnamese electric vehicles maker new to the US market and based in Los Angeles, revealed plans Tuesday to go after America’s popular pickup market.
At the Consumer Electronics Show in Las Vegas, Vinfast unveiled the VF Wild, a mid-sized electric pickup. Although the VF Wild is officially a concept vehicle, VinFast executives indicated they intend to put a truck like it into production.
“This is not just a new product in our offering — it showcases our aspiration to venture into the fast-paced and thriving electric pickup truck market,” Tran Mai Hoa, VinFast’s deputy chief executive for sales and marketing said in an announcement.
The VF Wild is a little shorter, bumper to bumper, than a Toyota Tacoma or Ford Ranger mid-sized pickup. Similar to other modern mid-size pickups, it has four doors, two rows of seats and a cargo bed that’s about five feet long.
The back wall of the passenger compartment of the VF Wild, though, can fold down leaving it open to the cargo bed in the back. When the back wall of the passenger compartment opens up, the back seats also fold down, allowing items as long as eight feet to be carried in the combined cab and cargo bed. This is similar to a feature General Motors currently offers on its Chevrolet Silverado EV electric pickup.
The VF Wild’s small size means it won’t be competing directly against full-sized electric pickups like the Silverado EV, Ford F-150 Lightning and the Tesla Cybertruck. It’s also smaller than the Rivian R1T.