It’s the cult American label that boasts high-profile fans in the likes of Taylor Swift, Kendall Jenner and Emma Stone.
But until recently, it has been very difficult for Aussies to get their hands on US brand Reformation Down Under — unless they have a friend in the US or are travelling there themselves.
No more.
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For the first time, THE ICONIC is selling a limited-edition selection of pieces from Reformation, which will update and change every season.
This means Aussies can finally get their hands on Reformation’s beautiful and flattering styles which celebrate the feminine figure and pioneer sustainable practices.
Everything from Reformation is made from low-impact materials, rescued deadstock fabrics and re-purposed vintage clothing.
This means when you buy a piece from the brand, you know it will last.
Right now at THE ICONIC, there are 36 Reformation pieces to choose from.
My favourite pick from the current crop has to be the Marella Linen Dress ($485), which comes in an eye-popping cherry colour and a lightweight linen fabric and relaxed silhouette, that is perfect for warmer weather styling.
You could pair it with sandals or espadrilles on a summer trip to Europe this year, or wear it with closed toe heels and a jacket in the evenings as the weather cools down.
I also love the Moya Linen Two-Piece ($495), which features a matching top and skirt set crafted from lightweight linen fabric, offering both style and breathability.
You could pair it with sandals or sneakers for a chic and coordinated look.
Shoppers often rave about Reformation jeans, and though I confess I am still to try a pair, I do have my eyes on these Abby High Rise Straight Jeans ($295).
There are also accessories in the form of the super cute Bethany Ballet Flats ($495) and the adorable Mini Rosetta Shoulder Bag ($430).
I’m obsessed with the Mini Chiara Convertible Bag ($430), which is available in a metallic shade and white.
The Los Angeles-born label was founded in 2009 by Yael Aflalo.
It made a name for itself with vintage and repurposed clothing before launching its own women’s clothing line, utilising deadstock fabric where possible and focusing on wearability.
Now an Instagram favourite, Reformation is lauded for its limited collections of luxury womenswear, accessories and footwear.
You can find Reformation clothing in Australia at THE ICONIC by heading here now.