On a quintessential New York evening inside The Waverly Inn’s enchanting garden patio, Zoë Kravitz and Jessica McCormack hosted an intimate soiree to celebrate the announcement of Kravitz as the brand’s first-ever ambassador.
The London-based diamond jeweler and the New York-based multihyphenate powerhouse were longtime friends before becoming partners. Kravitz gushed about the collaboration: “There’s something different when you really love the brand and the person, and it feels like a human connection.”
Guests twinkling in the brands’ jewels included Abbey Lee, Moses Sumney, Ilana Glazer, Andrew Mukamal, Samira Nasr, and Mel Ottenberg. McCormack and Kravitz cultivated a fête of close-knit friendship and collaboration, a testament to their organic partnership—it was an evening embodying the idea that diamonds and the girls’ best friend.
Post cocktail hour (which consisted of much oohing and aahing over the pieces dripping down guests’ ears, necklines, and wrists), dinner was served – and each dish was properly accessorized to honor the occasion. Chilled jumbo gulf shrimp accompanied by mini Tabasco bottles, Mac and cheese wearing a generous truffle shaving, and the Apple Rhubarb crumble donning an ice cream cap were some highlights.
The featured collection showcases Day Diamonds, McCormack’s heirloom-inspired jewelry designed to be worn and passed down to generations. Kravitz noted the sentimental value of the jewelry, stating, “It’s something that becomes a part of you, especially when you invest in something. That’s what’s so great about her jewelry – it’s not something you can only wear to an event once a year. Her pieces really become a part of you.”
McCormack takes immense pride in the integrity of the brands’ timelessness, noting, “I have 18-year-old clients and I have clients that are 80, and they’re wearing the same thing. It’s a throughline between generations.”
The campaign’s launch coincides with Jessica McCormack signing a lease on a space on Madison Avenue, New York, as the brand prepares to open its first store outside of the UK in the first half of 2025.