Flat and limp are not adjectives we aspire to when it comes to our hair. Luckily, with the best hair-thickening shampoo and conditioner, there’s a fix for even the most lackluster mane. What’s not so simple is finding the right formula.
Our Top Picks
- Best for Hair Growth: Vegamour GRO+ Advanced Shampoo & Conditioner Kit,
$116, $104 - Best for Damage: Kérastase Densifique Bodifying Shampoo, $40, and Conditioner, $46
- Best for Volume: Virtue Labs Full Shampoo, $40 & Conditioner, $40
- Best for Color-Treated Hair: R+Co Dallas Shampoo, $34, and Conditioner, $34
- Best for Heat Protection: Sachajuan Thickening Shampoo, $26, and Conditioner, $29
- Best for Silkiness: Living Proof Full Shampoo, $34, and Conditioner, $34
- Best for Curly Hair: Rahua Voluminous Shampoo, $36, and Conditioner, $38
- Best for Fine Hair: Ouai Fine Hair Shampoo, $32 & Conditioner, $32
What to Look for in a Thickening Shampoo and Conditioner
“Thickening shampoos totally work, but it’s important to find one that is not too heavy. A good thickening shampoo should ironically feel light,” explains celebrity hairstylist Clayton Hawkins, who counts Jenna Ortega and Olivia Rodrigo as clients. Plus, ingredients count. “You should avoid silicones, sulfates, parabens, phthalates,” he emphasizes. Those desiring fullness and volume would be wise to ease up on sprays and mousses — if just for the moment — and get back to basics. “Super clean hair is actually the most buoyant,” Hawkins says. “That fluffy, just-washed feeling should be used to your advantage.”
And don’t forget to condition. “Often, people think to maintain volume you should skip the conditioner for fear of weighing the hair down,” says Clariss Rubenstein, who’s styled the tresses of Alison Brie and Gemma Chan. This is a myth and the matching conditioners actually lend themselves to maintaining the volume in the hair.”
That said, here, we round up the best hair-thickening shampoos and conditioners according to experts and Vogue editors—known to promote more voluminous, luscious locks.
Klorane Strengthening Shampoo & Conditioner
- Why We Love It: This plant-based formula works to reduce hair thinning, strengthen strands, and promote visibly thicker, healthier-looking hair.
- Who It’s for: This duo by Klorane is designed with fine, aging, and thinning strands in mind.
- More to Know: The plant-based ingredient list features quinine bark extract, organic edelweiss, caffeine, and a vitamin B complex.
R+Co Dallas Thickening Shampoo & Conditioner
- Why We Love It: Rubenstein is a fan of the R+Co Dallas Thickening collection, and notes that it won’t dry your hair out.
- Who It’s for: Celebrity hairstylist Anthony Campbell likes the formula too, notably for those with color-treated hair. “It’s color-safe and gives great volume,” he says.
- More to Know: Because it’s infused with biotin, the duo will strengthen the keratin infrastructure of the hair.
Vegamour GRO+ Advanced Replenishing Shampoo & Conditioner Kit
- Why We Love It: Free of synthetic ingredients and harsh sulfates, the GRO+ duo is infused with botanicals and vegan proteins to strengthen the hair over time.
- Who It’s for: Those looking for a system to support thicker, healthier tresses should consider this kit, or, consider the shampoo and conditioner separately.
- More to Know: It’s safe for use on color-treated hair.
Living Proof Full Shampoo & Conditioner
- Why We Love It: A top pick amongst Vogue editors is the Living Proof Full offering. “I’ve been on the hunt for a gentle volumizing recipe for so long that this duo feels like the holy grail,” explains commerce producer Clarissa Schmidt. “I love how voluptuous and full my hair looks after every wash.”
- Who It’s for: “If your hair is fine and flat, thickening shampoos or products can often weigh your locks down,” says Hawkins. “It’s important to find a shampoo that gives volume but is lightweight. I’m obsessed with Living Proof Full Shampoo because it hits that sweet spot perfectly.”
- More to Know: The vegan formulation includes amaranth, which plumps the hair, and hemi-squalane for shine and silkiness.
Kenra Professional Platinum Thickening Shampoo & Conditioner
- Why We Love It: Kenra Professional’s Platinum Thickening Shampoo & Conditioner is another excellent choice to improve the appearance of thick hair as it works to increase the size of each hair strand.
- Who It’s for: The range has nourishing benefits for all hair types, but is particularly beneficial for flat or limp tresses.
- More to Know: In addition to increased body, the product leaves you with decreased oil build-up.
Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo & Conditioner
- Why We Love It: Briogeo’s volumizing range utilizes a blend of ginseng, biotin, and witch hazel extract to promote full, healthy hair and extend the time between blowouts.
- Who It’s for: Those with fine or limp hair will benefit from the range’s lifting properties.
- More to Know: What’s more, there’s even maltodextrin to coat the hair shaft for enhanced volume.
Virtue Labs Full Shampoo & Conditioner
- Why We Love It: This shampoo “works to plump each strand of hair without stripping all of the natural oils in your hair and scalp,” explains celebrity hairstylist and Virtue ambassador Rena Calhoun—the pro who styled Euphoria star Hunter Schafer’s bangs.
- Who It’s for: Calhoun notes that this shampoo conditioner duo “is great for all hair types and textures that need it, especially chemically processed hair.”
- More to Know: “[Virtue’s] products all have their patented special ingredient called Alpha Keratin 60ku, which is identical to the keratin in our hair,” says Calhoun. “Your hair recognizes this protein as its own and binds to the damaged areas, restoring it to its natural youth and luster.”
Sachajuan Thickening Shampoo & Conditioner
- Why We Love It: The Sachajuan Thickening Shampoo & Conditioner uses a blend of sea algae extract to repair damaged hair and deliver volume without frizz.
- Who It’s for: The products are also infused with heat and UV protectants, making them particularly beneficial for those who use hot tools.
- More to Know: Smoothness and added shine are among the duo’s benefits.
Ouai Fine Hair Shampoo & Conditioner
- Why We Love It: Ouai’s Fine Hair offerings are loved amongst beauty enthusiasts for cleansing hair without weighing it down.
- Who It’s for: The duo targets fine hair types, particularly those with color-treated strands.
- More to Know: The cruelty-free, color-safe formula is infused with goodies like biotin, chia seed oil, and keratin to amp up volume and bounce, while smoothing frizz and strengthening strands.
Bumble and bumble Thickening Volume Shampoo & Conditioner
- Why We Love It: The lightweight products are crafted for moveable volume and soft, hydrated strands.
- Who It’s for: Rubenstein considers this duo by Bumble and bumble as one of her favorites, too. “They work on absolutely every hair type,” she notes.
- More to Know: Rubenstein adds that “they are not drying at all,” and leave hair “nourished and full of volume.”
Revitalash Thickening Shampoo & Conditioner
- Why We Love It: The Revitalash Thickening duo uses a cocktail of flax protein, loquat leaf, willow bark, ginseng, and jojoba seed oil for a well-rounded shampoo and conditioner that promotes lasting volume.
- Who It’s for: Perfect for those with damaged, frizzy, or thinning hair types.
- More to Know: Infused with tannins to reduce oiliness and overall inflammation, the duo offers a dose of scalp therapy.
Kérastase Densifique Bodifying Shampoo & Conditioner
- Why We Love It: “For a volume shampoo [to treat] damaged hair, I would recommend Kérastase Densifique, as all Kérastase products it will repair damaged hair and also gives a good bit of thickness,” says Campbell.
- Who It’s for: Those looking for a volume shampoo that also treats damage.
- More to Know: Ingredients like ceramides, hyaluronic acid, and intra-cylane strengthen hair fibers from damage while restoring hair’s shine and volume.
Rahua Voluminous Shampoo & Conditioner
- Why We Love It: Campbell says that this formula “is great to add volume, and also does not tangle too much so it’s easy to comb out [without stressing] curls.”
- Who It’s for: According to Campbell, those with curly hair should consider Rahua’s Voluminous formula to amp up the thickness.
- More to Know: This plant-based option is packed with rahua oil, lavender, eucalyptus, organic green tea, lemongrass, and rosemary to nourish hair and remove excess oils.
Meet The Experts
- Rena Calhoun is a celebrity hairstylist who often works with Emma Chamberlain, Nicola Peltz Beckham, and Hunter Schafer.
- Anthony Campbell is a celebrity hairstylist whose clients include Cara Delevingne, Sadie Sink, and Kristin Davis.
- Clayton Hawkins is a celebrity hairstylist who counts Jenna Ortega and Olivia Rodrigo as clients.
- Clariss Rubenstein is a celebrity hairstylist known for her work with Malala Yousafzai, Alison Brie, and Jennifer Garner.
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