Possible Martech trends of 2024
The report covers key areas such as consumer behaviour shifts, generative AI‘s impact, personalised marketing’s rise and technology’s evolving role in customer engagement. The report suggests consumer preferences are strongly inclined toward short-form video content, and convenient and instant transactions. It also highlights crucial trends like consumers becoming increasingly selective and seeking personalised experiences similar to ‘My Personal Store.’ Consequently, marketers must rethink their strategies for engaging with consumers across multiple platforms.
As technology evolves, 7 in 10 global consumers eagerly seek personalised retail experiences, The report claims that marketers can be successful by precisely targeting the individual—a ‘segment of one.’With 90% of consumers swayed by videos in their product decisions, industry leaders are embracing influencer marketing, leveraging short videos to shine a spotlight on their product line.
Users are also users actively exploring brands and products on Instagram as its second most engaging activity, captivating about 63% of its users. The report also noted that uncommon platforms like TikTok, WhatsApp, email, and others are emerging as new storefronts for brands.
As user preferences for different channels gain importance, companies are embracing major omnichannel engagement stand to earn up to a 9.5% annual revenue surge, the report notes.
Netcore Cloud has recently launched its most extensive array of Gen-AI-driven marketing solutions. This suite enhances how marketers connect with their customers and helps the company to offer Gen-AI-powered, full-stack customer experience tools.