.png)
All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something.
If there was an award for the most playful workwear wardrobe, Raissa Gerona, Revolve’s Chief Brand Officer, would receive the honor. After all, she gets to sift through both Revolve and Fwrd’s endless assortment of designer labels to plan what she’ll wear while working at their pool parties or on one of their biggest projects of the year: Revolve Festival, an annual celebration that showcases the retailer’s summer wardrobe assortment on influencers from around the world.
“Of course, I want to always know what’s on trend, and I always want to represent the brand,” Gerona tells Vogue. “At the same time, I’m older now. I have a kid. So I try to make each one of my outfits as personal to me as possible.” In her wardrobe you’ll find a harmonious balance of sultry, glam pieces with a splash of elevated comfort—all influences of her growing up in sunny Los Angeles. “I think that bringing the sexy is kind of in my DNA,” Gerona admits. “After all, we don’t have a proper winter here in LA.” There’s a subtle sense of Californian ease in the mix, too. “Even when I’m working in the office, I do try to find this balance of getting dressed up in a chill way.”
Since joining the Revolve team in 2014, Gerona has helped to put the retailer on the map with activations that grab the attention of new customers and keep the loyal fan-base coming back for more. Last winter, the retailer promoted its winter collections with a pop-up in Aspen—even Rihanna stopped by to shop. And last week, the label continued their partnership with Kendall Jenner to throw the ultimate cocktail party to kickoff festival season. “My job is to make sure that people know about the Revolve brand,” Gerona explains. “Whether it’s through the big events that we host around the world, collaborating with partners, or working all of our social media channels.”
No matter how big the events, partnerships, and launches become, Gerona stays true to her personal style. “I like to mix and match old and new, so that my looks feel special and personal—not just your typical outfit,” she explains.