Apple may launch a new gen AI-powered version of Siri at WWDC 2024: What to expect

Apple‘s virtual assistant, Siri, is rumoured to get a major upgrade with new features that will be powered by advanced artificial intelligence. A new report suggests that the next-gen version of Siri will be unveiled at WWDC 2024. The Cupertino-based tech giant is yet to launch a generative AI-based chatbot like Microsoft-backed OpenAI’s ChatGPT, Google’s Bard or other tools.However, the iPhone maker has reportedly invested $1 billion in adding AI to its voice assistant. The rumoured version of Siri is expected to shake up the voice assistant landscape.
AI-powered Siri: What features to expect
According to a blog from leaker yeux1122 (seen by AppleInsider) there has been “recent progress on applying generative AI to Apple Siri.” The AI integration is expected to make Siri smarter and more intuitive. The report claims that Leaks Siri may seamlessly adapt to user’s preferences and may engage them in natural, flowing conversations. Users don’t have to go through robotic interactions with the new Siri
The rumoured upgrade aims to go beyond the iPhone and is expected to effortlessly transition between other devices. In doing so, the new Siri will also keep the user’s context and preferences in sync. This could revolutionise how users interact with Apple’s ecosystem.

The upgraded Siri may also not remain limited to Apple services. The report suggests that the voice assistant will also have external integrations and users may be able to access third-party apps and services, like news platforms using Siri.
Typically, Apple hosts its annual developer conference in June. However, the company is yet to announce the exact date of the event. More details about Siri’s AI makeover is expected at that time.

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