“Barbenheimer” made a huge impact on the box office, exceeding expectations and giving hope to the struggling exhibition industry. Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” combined forces to attract moviegoers back to theaters. “Barbie” dominated with a staggering $155 million in ticket sales, surpassing all other films, including Marvel movies, as the biggest opening of the year. Meanwhile, “Oppenheimer” also exceeded projections, earning $80.5 million. This weekend witnessed the simultaneous opening of two movies with over $100 million and over $80 million, making it one of the top box office weekends ever. Despite the intense competition, both movies benefitted immensely from the “Barbenheimer” phenomenon. Internationally, “Barbie” generated $182 million from 69 territories, contributing to a global weekend total of $337 million. “Oppenheimer” earned $93.7 million from 78 territories, surpassing “Barbie” in India, resulting in a global total of $174.2 million. The only drawback was “Mission: Impossible: Dead Reckoning Part I,” which experienced a 64% decline in its second weekend, overshadowed by the success of “Barbenheimer” and the loss of IMAX screens to “Oppenheimer.” However, both “Barbie” and “Oppenheimer” received positive reviews and audience reactions, scoring high ratings on Rotten Tomatoes and A CinemaScores, respectively. The success of these movies also sparked extensive discussion and debates on social media, creating an organic buzz that surpassed any marketing budget. IMAX screenings played a significant role, contributing a substantial portion of the box office gross. Hollywood has been yearning for a weekend like this since the pandemic, setting the stage for a positive trajectory for the industry. Despite ongoing labor disputes, this historic weekend demonstrates the public’s eagerness to return to theaters and experience the magic of cinema.
‘Barbie’ Reigns Supreme at the Box Office while ‘Oppenheimer’ Surges in an Unforgettable Weekend
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