Muskan Chanchlani also famously known as Miss McBlush is one of the best fashion and beauty content creators. Muskaan has gained massive popularity in beauty vlogging including makeup hauls and tutorials with lifestyle and fashion-related content. In an interesting chat as part of our series ‘InstaFamous: Behind The Filters’, she opens up on what it is like living in the world of likes and subscribers, and how to not pay attention to meaningless comments and trolls.
Muskaan Chanchalani On She Started Her Journey of Being A Content Creator
Muskan Chanchlani shares that from a very early age in her childhood, she wanted to do something beauty-related and be in front of the camera. Coming from a background that has a close relationship with cinema as they own multiplexes, she always thought that the only way to lead a confident life was by being in front of the camera. Soon her brother Ashish Chanchalani started creating content on YouTube, where she also acted with him in a few of his videos until she realised that acting was not her cup of tea and since she was always obsessed with all things beauty and had also persuaded a course of journalism that made her comfortable in front of the camera, she started her Youtube channel related to beauty, fashion, and lifestyle.
Muskan Chanchlani On Shelf Life Of Beauty Content Creator
Muskan highlights that social media is just growing and getting better by the day. Being in this industry for almost seven years, Muskaan shares that if you keep evolving and stay updated with the trends, you will never be irrelevant. Muskan also shares that your community also grows with you and eventually, you find your audience and age has nothing to do with it.
Evolution of Brands
Muskaan highlights that earlier brand collaboration was based on reach and engagement of the audience but now brands have also become smarter in picking the right influencer for their brand positioning. Since there is an array of influencers to choose from, brands also collaborate with those influencers that align with their target audience.
Muskan Chanchlani on Social Media Trolling 
Muskan shares that she deals with trolling regularly, but now she has learned to grow a thick skin and her coping mechanism to deal with negativity is simply blocking people. She also says that unfortunately, trollers don’t understand that social media is just the part of life that people want to show and not the full life, and judging someone on that basis is unfair.
Muskan Chanchlani on the disparity between the reel and real-life
Muskaan shares that she truly believes that “Grass is greener online”. She says content creators only show the part of the life they want to show and there is more to life than the happy picture or happy snipped viewers see.
Competition and Evolution in the Digital World
Muskan highlights that the content creation industry is saturated and coming up with different content ideas can be difficult. “An idea cannot just be your idea”. She shares how she often finds herself in a difficult situation dealing with creating content nobody has created first. Muskaan mentions how sometimes, she thinks of shooting a particular content and another creator has already created the same. Since everyone online is following the same content, the algorithm also cannot be different and thus, many creators end up creating similar content. Speaking of competition, Muskaan says when you want to shine through, the community comes into the picture and that can only be possible when you connect with your audience.