Harry Styles has made a career delighting our senses—sight, sound—and, starting tomorrow, now we can smell like the superstar singer. The Vogue cover star is set to release a debut collection of fragrances with his brand, Pleasing.
The newly buzzed singer hosted a fete in London Monday night, bringing together a starry guest list to celebrate the scent. Don’t expect notes of watermelon sugar here. The trio of scents named Bright, Hot; Closeness; and Rivulets—are sophisticated yet feel correct for Styles’s easygoing vibe; this comes as no surprise as the fragrances were formulated with the help of Jérôme Epinette, the nose behind wonders like Byredo’s Sundazed and Slow Dance and Off White’s Solution No. 2 and No. 4.
Rivulets, which comes in a blue-and-red bottle à la the “As It Was” dancer jumpsuits, is described as “a delightful encounter with a stranger. Strolling, wandering, floating like tiny specks caught dancing in the slanting light,” and is made with notes of skin musk, amber, lemon, and white linen. The bright sunshine (and yellow ensemble) seen in the video “Golden” would pair well with the woody-amber Bright, Hot, which has notes of plum, tobacco, vanilla, and the ocean. And for Closeness, you’ll find notes of cashmere wood, salted musk, and cardamom, which recall the sexy lyrics of “Music for a Sushi Restaurant.”
The packaging is equally considered: The bottle dances a bit, thanks to its curved bottom, another nod to Styles’s unstoppable onstage joie.
And what is a Harry Styles event without his clothing? The singer’s fragrance collection will be followed by a drop of knit sweaters (the Swan version seen on Styles, above), which will available to shop on December 1 on Pleasing’s website. Care to take it in IRL? There will pop-ups around world: London’s Selfridges Corner Shop and two locations New York City and Los Angeles opening November 16.
Vince Aung