A $24.90 bag that fits all of your essentials in one stylish, budget-friendly space has been dubbed the “millennial Birkin”.
And shoppers can’t get enough of it.
The Round Mini Shoulder Bag ($24.90) by Uniqlo is a the perfect mix of fashion, fit and function.
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Not only is it perfectly sized for fitting in all of your essentials, whether you’re heading out to dinner or a gig, but it’s also crucially affordable.
That’s unlike the once-iconic Hermes Birkin bag, which can set you back tens of thousands of dollars.
So what’s so good about the Uniqlo Round Mini Shoulder Bag and why is it the perfect fashion investment whether you’re a millennial, gen X or gen Z?
Released in 2020, the iconic bag first blew up on TikTok, where it currently has more than 63 million views.
In 2022, TikToker Caitlin Phillimore-Price posted a video that showed her pulling endless items out of the pint-sized bag.
These included things like a full packet of cookies, a camera, an EpiPen, over-ear headphones, a bottle of perfume, a phone, a wallet and a mobile charger.
Shoppers were wowed and sparked a rush on the bag, with millions selling around the world in the past few years.
Shoppers love the fact the bag is lightweight when empty, super comfortable to wear when full, and it’s got a roomy interior and minimalist-top design.
Almost everyone praises the incredible, hard-to-believe price, as well as the colours you can choose from.
You can almost have a Uniqlo Round Mini Shoulder Bag for every outfit.
Made of dirt-resistant nylon, the bag is available in nine colours and can be worn on the shoulder or crossbody style.
Measuring 28cm x 17cm, it is relatively small but it has also been dubbed the “Mary Poppins” bag as it is deceptively big inside.
“I bought this a few hours before the Taylor Swift concert when I realised the bag I planned to take was slightly too big for the stadium rules,” one person said of the Round Mini.
“It’s the best size! I fit a 350mL bottle of water, phone, sunglasses case, lip balm, tissues, hand sanitiser and a portable phone charger! Strap has plenty of length to adjust.
“Easy to wipe the material if it gets dirty marks (although I got black). Great purchase!”
“Purchased the bag for my upcoming trip. I like that it can be stored flat in my suitcase and is waterproof,” said another.
A third added: “The ultimate travel companion”.
For more information and to shop the Uniqlo bag, head here now.