The strategic hiring point at the carmaker’s bid to refine its design philosophy and strengthen its position in the premium car segment along with others.Kaban’s proficiency and track record in designing stunning, high-performance vehicles are poised to impact the design of MG’s forthcoming cars.
For the unversed, Kaban is renowned as the designer of the Bugatti Veyron hypercar. The Slovakian automotive designer began his career journey at Volkswagen before transitioning to Audi in 2003 as an exterior design assistant. By 2007, he took the role of Chief of Exterior Design at Audi.
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Kaban’s appointment comes at a time when MG is experiencing significant growth in the global market. The brand is particularly strong in regions like Oman and even in India, it has been growing gradually. With Kaban at the helm of design, MG is well-positioned to attract a wider range of customers.
Speaking of MG’s performance in India in March 2024, MG Motor India sold 4,648 units, marking a 23 percent decline from March 2023’s 6,051 units. However, compared to February 2024’s 4,532 units, there was a 2.5 percent month-on-month growth in sales.
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