The Central Consumer Protection Authority (CCPA) has initiated action against Amazon Seller Services Pvt Ltd regarding the sale of sweets on www.amazon.in under the name ‘Shri Ram Mandir Ayodhya Prasad.’
The action has been initiated based on a representation made by Confederation of All India Traders (CAIT) alleging that Amazon is engaging in deceptive trade practices involving sale of sweets under the guise of ‘Shri Ram Mandir Ayodhya Prasad’.
Pursuant to the examination of the representation, CCPA said that it has been observed that various sweets/food products are available for sale on Amazon e-commerce platform (www.amazon.in) claiming it to be “Shri Ram Mandir Ayodhya Prasad”.
“Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product. Such practice falsely influences consumers to make purchase decisions they might not have otherwise taken, had the accurate attributes of the product been mentioned,” said CCPA in a release.
It may be mentioned that under Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020 no e-commerce entity shall adopt any unfair trade practice, whether in the course of business on its platform or otherwise
Further, ‘Misleading advertisement’ as defined under the Section 2(28) of the Consumer Protection Act, 2019 means any means an advertisement, which falsely describes such product or service; or gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity or quality of such product or service.
CCPA has sought response from Amazon within seven days from issuance of notice, failing which it said that necessary action may be initiated against them under the provisions of the Consumer Protection Act, 2019.
Products being sold as Ayodhya Ram Mandir Prasad
* Sri Ram Mandir Ayodhya Prasad – 250Grams || Raghupati Ghee Ladoo – (Type 1 Prasad- Pack of 1x250gm)
* Ayodhya Ram Mandir Ayodhya Prasad – 250Grams || Khoya Khobi Ladoo – (Type 3 Prasad- Pack of 1x250gm)
* Sri Ram Mandir Ayodhya Prasad – 250Grams || Ghee Bundi Ladoo – (Type 4 Prasad- Pack of 1x250gm)
* Sri Ram Mandir Ayodhya Prasad – 250Grams || Desi Cow Milk Peda – (Type 5 Prasad- Pack of 1x250gm)
Amazon statement
“We have received a communication from the Central Consumer Protection Authority (CCPA) regarding misleading product claims by certain seller(s) and investigating them for violations. In the interim, we are taking appropriate action against such listings as per our policies,” an Amazon spokesperson said.
The action has been initiated based on a representation made by Confederation of All India Traders (CAIT) alleging that Amazon is engaging in deceptive trade practices involving sale of sweets under the guise of ‘Shri Ram Mandir Ayodhya Prasad’.
Pursuant to the examination of the representation, CCPA said that it has been observed that various sweets/food products are available for sale on Amazon e-commerce platform (www.amazon.in) claiming it to be “Shri Ram Mandir Ayodhya Prasad”.
“Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product. Such practice falsely influences consumers to make purchase decisions they might not have otherwise taken, had the accurate attributes of the product been mentioned,” said CCPA in a release.
It may be mentioned that under Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020 no e-commerce entity shall adopt any unfair trade practice, whether in the course of business on its platform or otherwise
Further, ‘Misleading advertisement’ as defined under the Section 2(28) of the Consumer Protection Act, 2019 means any means an advertisement, which falsely describes such product or service; or gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity or quality of such product or service.
CCPA has sought response from Amazon within seven days from issuance of notice, failing which it said that necessary action may be initiated against them under the provisions of the Consumer Protection Act, 2019.
Products being sold as Ayodhya Ram Mandir Prasad
* Sri Ram Mandir Ayodhya Prasad – 250Grams || Raghupati Ghee Ladoo – (Type 1 Prasad- Pack of 1x250gm)
* Ayodhya Ram Mandir Ayodhya Prasad – 250Grams || Khoya Khobi Ladoo – (Type 3 Prasad- Pack of 1x250gm)
* Sri Ram Mandir Ayodhya Prasad – 250Grams || Ghee Bundi Ladoo – (Type 4 Prasad- Pack of 1x250gm)
* Sri Ram Mandir Ayodhya Prasad – 250Grams || Desi Cow Milk Peda – (Type 5 Prasad- Pack of 1x250gm)
Amazon statement
“We have received a communication from the Central Consumer Protection Authority (CCPA) regarding misleading product claims by certain seller(s) and investigating them for violations. In the interim, we are taking appropriate action against such listings as per our policies,” an Amazon spokesperson said.
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