Despite decline in exports, Royal Enfield achieves impressive 32% growth in July 2023

Royal Enfield has achieved a total sales figure of 73,117 motorcycles in the month of July this year. This represents a 32 percent increase compared to the same period last year, when the company sold 55,555 motorcycles. Out of the 73,117 motorcycles sold, 66,062 were sold in the domestic market, while the remaining 7,055 were exported. Comparing these numbers to the figures in July 2022 reveals a contrasting picture. While domestic sales have experienced a significant 42 percent rise, exports have dropped by 22 percent.

Royal Enfield Hunter 350 Long-Term Review | Pros & cons, fuel efficiency | TOI Auto

While the newest model in the company’s lineup is the Super Meteor 650, it is the Hunter 350 that has recently garnered attention. The Hunter 350 was launched in August of last year and has already sold over 2 lakh units. With a starting price of Rs 1.50 lakh (ex-showroom), the Hunter 350 is currently the most affordable model in the company’s lineup. It stands out from other Royal Enfield motorcycles due to its modern design and youthful approach.

The automaker plans to maintain its positive momentum with several upcoming launches in the near future. B Govindarajan, CEO of Royal Enfield, stated, “We have started the second quarter on a strong note, following our stellar performance in the first quarter of this year. We are preparing for some major launches in the coming months and continue to focus on our long-term strategic goals.”

The first of these new products is scheduled to be introduced by the end of August. Although the company has not disclosed the name of the new release, speculation points to the return of the popular Bullet model. Bullet has played a key role in the success of Royal Enfield in India, and it will be interesting to see how the new version of the bike performs in a market with a growing number of classic motorcycles.

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