Elon Musk has expressed his desire to change Twitter’s logo, stating: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
In a post on the site early Sunday, the billionaire owner of the social media platform added: “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”
Musk shared an image of a flickering “X”, and later confirmed in a Twitter Spaces audio chat that the Twitter logo will indeed change, emphasizing that “it should have been done a long time ago”.
Under Musk’s tumultuous tenure since acquiring Twitter in October, the company has rebranded to X Corp, reflecting his vision to create a “super app” similar to China’s WeChat.
The company did not immediately respond to a request for comment.
According to Twitter’s website, its logo which depicts a blue bird is “our most recognizable asset.”
“That’s why we’re so protective of it,” the website further explains.
In April, the bird was temporarily replaced by Dogecoin’s shiba inu dog, resulting in a surge in the meme coin’s market value.
When Musk announced earlier this month that Twitter would implement daily tweet limits for various accounts, the company faced widespread criticism from users and marketing professionals.
This move ended up benefiting Meta-owned rival service Threads, which garnered over 100 million sign-ups within five days of its launch.
Twitter’s most recent complication involves a lawsuit filed on Tuesday, claiming that the company owes at least $500 million in severance pay to former employees. Since Musk’s acquisition, the company has laid off over half of its workforce as a cost-cutting measure.