In a seismic shift for the tech giant, Apple has enacted significant changes to its App Store and app operations within the European Union, bowing to the Digital Markets Act (DMA). The EU wants to curb gatekeeper power in the digital landscape and has forced Apple to open up its ecosystem in ways previously unthinkable. The changes are expected to arrive with iOS 17.4 next month.
Here are six key changes EU iPhone users can expect:
Sideloading of apps on iPhone
Gone are the days of App Store exclusivity. Users can now download apps directly from third-party app stores or websites, bypassing Apple’s walled garden entirely. This opens doors for competition and potentially lower app prices.
Alternative payment gateways
The long-held Apple ‘tax’ is loosening its grip. Developers can now offer alternative payment options within their apps, allowing users to bypass Apple’s in-app purchase system and its hefty 30% commission. This could pave the way for fairer revenue sharing models.
Fairer app competition
Apple can no longer favour its own apps or give preferential treatment to certain developers. This levels the playing field and offers smaller app makers a better chance of reaching audiences.
Browser engine choice
Web browsers on iOS devices can now use alternate rendering engines besides Safari. This means users can opt for browsers like Chrome or Firefox, potentially enhancing web browsing experience and privacy options.
Increased transparency
Apple is now obligated to provide developers with clear and objective information about App Store guidelines and how app review processes work. This improved transparency aims to create a fairer and more predictable environment for app developers.
These changes mark a significant for European consumers and app developers. While Apple has expressed concerns about security and user experience, the EU left the company with little choice but to implement these changes
Here are six key changes EU iPhone users can expect:
Sideloading of apps on iPhone
Gone are the days of App Store exclusivity. Users can now download apps directly from third-party app stores or websites, bypassing Apple’s walled garden entirely. This opens doors for competition and potentially lower app prices.
Alternative payment gateways
The long-held Apple ‘tax’ is loosening its grip. Developers can now offer alternative payment options within their apps, allowing users to bypass Apple’s in-app purchase system and its hefty 30% commission. This could pave the way for fairer revenue sharing models.
Fairer app competition
Apple can no longer favour its own apps or give preferential treatment to certain developers. This levels the playing field and offers smaller app makers a better chance of reaching audiences.
Browser engine choice
Web browsers on iOS devices can now use alternate rendering engines besides Safari. This means users can opt for browsers like Chrome or Firefox, potentially enhancing web browsing experience and privacy options.
Increased transparency
Apple is now obligated to provide developers with clear and objective information about App Store guidelines and how app review processes work. This improved transparency aims to create a fairer and more predictable environment for app developers.
These changes mark a significant for European consumers and app developers. While Apple has expressed concerns about security and user experience, the EU left the company with little choice but to implement these changes
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