Among the microtrends that surfaced last year–including latté dressing and tomato-girl style–the enduring “rich mom” aesthetic continues to hold sway in 2024. How can one adopt this style without actually being a wealthy mother? Firstly, start by embracing the key principles–such as subtle hues and exceptional craftsmanship–of the quiet luxury movement. Next, elevate the ensemble with bold statement pieces that radiate an aura of confidence and authority. Leading the charge is Gisele Bündchen.
Gisele’s latest outfit in New York City epitomizes the rich mom look. She wore a white rib-knit midi-dress cinched at the waist with a brown leather belt (it’s giving boho revival…) worn with a camel double-breasted overcoat. Adding to the über-affluent mood was a pair of knee-high suede boots, a denim Saint Laurent puffer bag complete with gold hardware and gold jewelry pieces.
SURFSIDE, FL – MARCH 17: Gisele Bündchen is seen on March 17, 2024 in Surfside, Florida. (Photo by MEGA/GC Images)MEGA
The supermodel has stayed true to the rich mom look for a few months now. Earlier this week, she was spotted in a more toned down take on the aesthetic while on a dog walk with her family in LA. She wore a sheer white oversized T-shirt with a scoop neck and raglan sleeves that she French-tucked into cream wide-leg drawstring trousers. If anyone is giving the rich mom aesthetic a run for its money–and we mean a lot of money–it’s Gisele.