AI-generated content is almost everywhere now. Companies like Google, Microsoft among others have AI tools that can generate text, images, video, audio, and much more. Keeping in mind, the potential misuse of AI-generated content, Google has made changes to its political content policy. Starting in November, Google will require election advertisers to put a disclaimer.
“All verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events,” said Google in a post on its support page. In other words, if a video has any form of content that has been generated using AI, then it should come with a disclaimer. “This disclosure must be clear and conspicuous, and must be placed in a location where it is likely to be noticed by users,” said Google. The rule will apply to image, video, and audio content.
Google also gives examples of what can be classified as “synthetic” content. An ad with synthetic content that makes it appear as if a person is saying or doing something they didn’t say or do. Or an ad with synthetic content that alters footage of a real event or generates a realistic portrayal of an event to depict scenes that did not actually take place.
What ads won’t need a disclaimer?
Google also said that “ads that contain synthetic content altered or generated in such a way that is inconsequential to the claims made in the ad will be exempt from these disclosure requirements. “This includes editing techniques such as image resizing, cropping, color or brightening corrections, defect correction (for example, “red eye” removal), or background edits that do not create realistic depictions of actual events,” said Google.
In the US, a few political campaigns have seen the rise of AI content in videos.
“All verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events,” said Google in a post on its support page. In other words, if a video has any form of content that has been generated using AI, then it should come with a disclaimer. “This disclosure must be clear and conspicuous, and must be placed in a location where it is likely to be noticed by users,” said Google. The rule will apply to image, video, and audio content.
Google also gives examples of what can be classified as “synthetic” content. An ad with synthetic content that makes it appear as if a person is saying or doing something they didn’t say or do. Or an ad with synthetic content that alters footage of a real event or generates a realistic portrayal of an event to depict scenes that did not actually take place.
What ads won’t need a disclaimer?
Google also said that “ads that contain synthetic content altered or generated in such a way that is inconsequential to the claims made in the ad will be exempt from these disclosure requirements. “This includes editing techniques such as image resizing, cropping, color or brightening corrections, defect correction (for example, “red eye” removal), or background edits that do not create realistic depictions of actual events,” said Google.
In the US, a few political campaigns have seen the rise of AI content in videos.
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