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Home and Away’s finale for 2023 has sparked more than 74,000 eager fans to get involved in its novel “Help Find Eden” campaign.
Fan favourite Eden (played by Stephanie Panozzo) went missing in the final episode last week, with her boyfriend Cash (Nicholas Cartwright) desperately searching for her.
WATCH THE VIDEO ABOVE: Matt Evans spills on Home and Away finale plot twist.
Watch Home & Away on Channel 7 and stream it for free on 7plus >>
To keep fans hooked over the Christmas break, Seven has launched the “Help Find Eden” campaign, encouraging fans to call 1800 066 816* to hear Eden’s last phone call.
The number has received 74,231 calls in just seven days – including more than 28,000 in the first 24 hours.
“Help Find Eden” posters have been shared on social media ‘pleas’ and during on-air promotions, encouraging fans to call the number.
One of the tens of thousands of callers intrigued by the unusual campaign was Home and Away’s very own Matt Evans, who plays Theo Poulos on the popular drama.
“I called the number as well, just to see if it was real!” he told 7NEWS.com.au.
“(The finale) was intense. I was only in that finale for a little bit of it but everybody’s performances were crazy and it’s so cool.”
Evans also teased the upcoming season, saying there are “so many good storylines coming up and it’s going to be such a good year”.
Also to react were many Home and Away viewers who took to the fan pages to share their thrill.
“Wait, what was that (phone) number? Someone try to call it!” one wrote.
“Called the number, incredible idea. That is so cool, I love it,” another said, as a third commenter called it a “genius idea from the team”.
“#Homeandaway omg that number is the best thing they’ve ever done,” a tweet read.
Home and Away returns Monday January 8, at 7pm on Channel 7 and 7Plus.
Fans can call 1800 066 816 to hear an exclusive audio message of Cash’s last call to Eden.
Calls to 1800 066 816 within Australia are toll free, mobile services provider fees may apply.
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