On her 33rd birthday, the actress took to social media and wrote, “Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”
“Hyphen is a hope of possibilities, opportunities, and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of bringing together amazing ingredients to create powerful products that actually work! We’ve combined the power of nature and the potency of science to provide multiple benefits from each product.
People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can’t thank the entire team of Hyphen and my co-founders enough who’ve worked tirelessly to launch our baby on my birthday. Best birthday gift ever! @always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism We are live! Check out all the products on letshyphen.com Love & Gratitude,” she added.
The actress introduced herself as the co-founder and chief customer officer of the brand.
Hyphen is an affordable beauty brand. According to its website, the products start at as low as INR 449 and go up to INR 649. Currently, the brand has launched a total of four products, all of which are clinically tested, Peta certified, vegan, and have zero plastic footprints.
The website also features a note from Kriti, which says, “Hyphen originated from a pure passion for skincare and a curious, driven mind that always wanted more in life! Each product combines a multitude of amazing ingredients from both nature and science to create a powerful solution for every concern. I hope you enjoy the products as much as we enjoyed creating them for you.”