Kia India , Animal-star Bobby Deol partner for Seltos’ ‘Kia Connect’ campaign: Details

In a bid to showcase the connected car technology of the upgraded Seltos SUV powered by Kia Connect, Kia India has unveiled its latest campaign titled ‘Tech is now Badass,’ for which it has partnered with Animal star, Bobby Deol. This campaign aims to showcase the Seltos’ technological prowess, exhilarating performance, and commanding presence on the road.
The teaser for the campaign showcases Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, highlighting the SUV’s advanced technology and seamless connectivity.

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The company said that the main film of the campaign will feature both Seltos and Bobby Deol mirroring each other’s style, boldness, and charisma, creating an electrifying collaboration that promises to captivate audiences.
Last year in September, the carmaker launched the facelifted Seltos with prices starting from Rs 10.90 lakh, ex-showroom. The updated SUV gets a host of changes over its predecessor in all departments, including exterior, features, and performance.
Powering the news Seltos maintains is the familiar 1.5-litre petrol engine and a 1.5-litre turbo-diesel engine. The petrol variant is available with a choice of a 6-speed manual or a CVT transmission, while the diesel option offers a 6-speed iMT or a 6-speed automatic gearbox. Additionally, a new 1.5-litre turbo-petrol engine rated for 160 hp and 253 Nm, was also introduced, paired with either a 6-speed iMT or a 7-speed DCT.
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