Lamborghini’s success in India follows a pattern of consistent growth, with the company selling a record 92 units in 2022, marking a 33 percent increase from the year before.
Lamborghini: Performance in the international markets
This achievement comes as part of a global success story for Lamborghini, with the company reaching an all-time high of 10,112 units sold worldwide in 2023, reflecting a 10 percent increase over the previous year.
Lamborghini achieved a well-distributed global sales performance in 2023, with three main regions contributing to the success. EMEA (Europe, Middle East, and Africa) saw a significant 14 percent increase over 2022, totaling 3,987 cars.
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The Americas showed a strong 9 percent growth, delivering a total of 3,465 cars, while the APAC region experienced a 4 percent increase, reaching a total of 2,660 cars.
Notably, the United States remained the top market with 3,000 cars delivered, followed by Germany, China, the United Kingdom, and Japan. Other significant markets included the Middle East, South Korea, Italy, Canada, Australia, France & Monaco, Switzerland, Taiwan, and India.
Lamborghini sales: Model-wise split
Lamborghini’s sales in 2023 were characterized by a robust performance across various models. The Urus SUV continued to be a standout success, with a total of 6,087 vehicles delivered. On the other hand, the Huracán also achieved a remarkable record, with 3,962 cars delivered.
Furthermore, the V12 models, including the final 12 Aventadors and 51 Few-Offs, contributed to the brand’s success with a total of 63 cars delivered.
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